This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Yes there's Still an Update 11.23.21
It's really late but it's here. See some mediocre Bam Box Pins, the upcoming GE Dark Chao Plush, and a better look at the unusual Woggle. Then there are some Monster Hunter Costume Cameos, a Knuckles Cap and a Tie Dye Hoodie.
On Time Update 10.31.21
An update that's on time? Good. First, take a closer look at More King Ice Pendants, then see a Strange Sign, some Proto Pez, and Cameo Costumes. Then there's great news with the Jakks Pacific Amy Figure finally arriving, a New Package for Silver & finally a Terrible Bootleg to baffle.
Late Again Update 10.25.21
Still trying to fix the update schedule. A fairly normal one this time though with Diorama & Silver Figure photos, a...King Ice Tails Head Pendant? Interesting. There's also 2 Bootlegs to Avoid, a Suspicious Tails plush, a cool Colors Vinyl Soundtrack and a Strange Sign.
Trying to Fix the Update 10.10.21
Updates struggling...maybe a larger one can help fix things. Beware of Bootlegs gets a Backpack Lesson, then there's a Super "ice-cool" Advent...Figure? Yes! A Travel Top Cup is spotted, then the 9090 Brand Teams Up With Sonic, there's another PJ Set at Old Navy, a Mutant Backpack & More Sanitizer Sonics.
Normal Update But It's Late 09.24.21
A normal sized update that is late. You can see a Laptop Sleeve, even more 5 Pack Underwear (stylish, this time), Old Navy gets another Tee, there is also a Walmart Pajama Set and a better look at the Phunny Plush Sonic.
Ordinary Update 09.13.21
A normal update at the normal time, so it is good. First see Two USA Home Decor items you can get now, then 2 New Tees, and a Cool Socks Pack. Then there's a Hoodie Pajama, a Movie Hat, and 3 Bootlegs. Last is a Chinese Plush to see.
Less Timely than Usual Update 09.02.21
A not-on-time update, but it does have modern items. There are 2 New Clothing to see, a Hoodie at Target, another Movie Tee, even more Sonic Pajamas, a fun Fan Car, and another Funko, this time with a chao.

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.