This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Return of the Update 07.19.21
The previous week did not have an update. This week goes back to normal with a Hot Topic Tee, a Strange Speaker and a Shaking Doll? Yes. Then there's a new Hard Cover Comics, a Vintage JP Tee & Exciting New Shadow Statue First 4 Figures.
Larger than Usual Update 07.05.21
More stuff than normal, trying to keep up with the releases. First there are More Sonic Cars? Yes. Then some Pose-Able Plushes are coming from GE, a Fast Food Mystery gets solved in France (with ad!), there's 2 More Bootlegs, a Set of Six Japan Plush, an Odd USA Tee, a Wrist Pouch and a Winter Shirt.
New Section (It's hats) Update 06.29.21
An update that is normal (instead of big) due to time constraints. But there's still fun to see with an all new category! Caps! Now Sonic Hats have their own pages & a Secret Scene Cap, a New Tee, and some more Socks, a Busy Back Pack, a better look at Shrug Sonic Figure & Old Navy Sonic Mask trio.
Extra Large Xlarge Update 06.21.21
This update is extra large because of "XLarge" the Sonic Brand Collaberation page with several items. There are also More Movie Tees, another Sonic Hat, some Socks to see, Jet the Hawk appears, & Hot Topic gets 2 tees,
High End & Variety Update 06.14.21
This update has 2 expensive things which are a Sonic Seiko Watch & a Sonic Sanrio Skate Board. Then, the usual variety includes a look at a Single Coaster, the Jakks Pacific Super Sonic Figure, some Gfuel Headphones (that you can't get), and some Interesting Old Stickers.
Modern Items Only Update 06.07.21
Only stuff that's out now for this update. See the 2 New Jakks Pacific Small Figures, a red-herring that's really red, a Strange Head at Target, some probably-proto Coasters, get a better look at the least common Craftable Scene & see the Heat Changing Mug at Gamestop (Apes are holding! Diamond Hands! Gamestock.)
Mostly About Figures Update 05.31.21
Action figure enthusiasts will enjoy this update! There are 2 Prototypes to see, the Sports Ball Bendies appear as well, & there's even a Mutant Mistake Figure. A new page Jakks Pacific Deluxe Figures now appears. Then see a Talking Chinese Plush & interesting Wireless Charging Pad.
Regularly Scheduled Update 05.17.21
Updating on-time with a normal variety...but get started with an Abnormal Plush, then see a Fun Fan Cabinet, 2 Horrible Multi Packs, and a Proto Comparison. Then, the Crock of Christmas is back (with Shadow!) and there are 2 More Zen Monkey Pins.

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.