This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Better Variety Update 01.27.23
It may be late, but it didn't skip. This update has no less than Six New Tees, a Badnick Plush with 2 firsts, a better look at Just Toys Shadow, there is a Burger King Spain Poster (that brings up some questions, a fun Amy Rose Classic Controller Holder and some AI-Avoiding Fakes? It's ture & dumb!
Mostly Journeys Store Update 01.16.23
Interestingly 1 store provides most items on this update: Its Journey's. But first there's a set of Keychain Clips. Then see a Hoodie, then 2 Classic Style Tees, a
School Bag Set, 2 more Sonic Cap Hats, and 3 Character Slippers. Last (and least) is a Movie Tee.
First Update of the New Year 01.02.23
Hopefully 2023 is better than 2022. Start it off right by looking at an update. First, look back at the Pins of 2022 (complete). Then there's a new Buildable Shadow Figure, a look ahead at 2023 Prototype Toys, more for that odd Hooters Collab, another Sonic Sunglasses & a Switch Controller.
On Time Update 12.19.22
The update is finally on time (and worth it) See a page that hasn't been updated since 2015 (wow) The Bendies Page. Then Europe gets fun Sonic Hygene. Next see 2 new Jakks Pacific Small Figures, then more from Wow Pods Sonic, the Lego GHZ Entry is finished & theres a fun Japan Store Display.
Extra Items Update 12.15.22
Trying to make up for the missed update with extra stuff. This time there are 2 New Jakks Pacific Figures, & 2 Wow Pods decors. Also seldom-used categories like Sonic Hygene Bandages, Pez Candy, and a Sporting Goods Sonic Scooter. There's also a terrible Advent Bootleg, a Switch Control & odd Light Up Sweater.
Timely Update Update 11.28.22
At least the update is on time. It also has some pretty good stuff including Espio & Classic Sonic Figure, a Chili Dog Sonic, and the First Ray Plush. Then there's a look at the Knuckles Craftable, a new Sonic Wallet, an old UK Standee and more Backpack Hanger Figures.
Return of the Update 11.24.22
The update returns with interestingly enough 2 'dioramas'. The first features a Brand New Badnick (never released as a toy before) & the other is Movie Merch. Then there's a big Frontiers Fan Area, the first Holiday Sonic Item 2022 (a mug), interestingly a Motherboard? (It's true!) and then a 3 Pack of Tees.
Timely Update 10.24.22
Get excited for Frontiers with a Fancy Car! Then see some personalized glasses, a new box for Mighty (Get him now!), then a better look at the Rouge figure. France also gets a tiny car, and there are some Fancy Frontiers Vinyls to see the soundtrack.
Frontiers Begins to Appear Update 10.20.22
With the release of Sonic Frontiers close at hand, items for it begin to appear with this update- Specifically a Japan Standee. Then there are 2 Hawaiian things? There's a Water Bottle and a Underbill Cap. Next is a Movie Notebook, more Monthly Pins, a Pocket Tee and a new Fun Figure! (It's deluxe)

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.