This just in!

JAKKS PACIFIC figures are in TARGET AND WALMART NOW, as well as 5 Below (sometimes) 06.19.23

GOOD NEWS: GE Entertainment Has Gotten Back the Sonic license in 2019! Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Less Categories but More Items Update 10.01.24
Only 3 categories, but each one has many more things on it than usual. First there is more Winter Wear, then even more Clothing & then appropriately timed Sonic School Supplies are added.
Even More Categories Update 09.23.24
Still more categories this week to catch up, now there's 9. First buyer beware a wallet, then see...a Sonic Suitcase? It's true! Next are more Figural Clips, then some costly Mining Kits appear, next is a Prime Pin, Some Squishamallows, more Jewelry, then a look at Neo Metal Figure & finally Crystal Cubes.
More Categories Update 09.17.24
This one has more categories than usual. There are New Japan Tees, Japan Keychains, cool Japan Pins and a Anti-Disaster-Poster. Then there's Craft Figures, a look at the new Jada MetalFigs, another Lego Set, a Movie Costume Halloween, and a Bargain Tee.
2 of Stuff On-time Update 09.09.24
Update is on-time with the usual amount of categories, and 2 things for each one. First see some New Plush, then on to Housewares, a couple of SleepWear, and then a Winter Wear, some New Clothing and More Lego Sets.
Lotsa-Socks Update 09.04.24
Trying to make up for missed updates (and keep up with the zillions of things coming out) This mid-week update has the aforementioned Lotsa Socks, but there are also Several New Clothing Items and oddly Mutant Gear gets another unfortunate update.
Less Category but More Stuff Update 09.02.24
One less category this time, but each one has more items. There are Three New Jewelry, and Many Winter Wears, then get ready for Halloween 2024, see some new Small Line Figure/Playsets, and 3 Fun Igloo Housewears too.
2 Category Make-up Update 08.28.24
Lots of stuff, but only 2 categories to help try and clear the image bins. There are many New Sonic Clothing & Many Sonic School Supplies. (Mostly Old Navy and Innovative Designs, but all are available now)
Update After a While 08.26.24
Back to the update, with a 'more stuff" one. There are 2 School Supplies, 2 more Sporting Goods, 2 Outdoor Outfits, a Movie Figure, then some Cool Pants, another new Wallet and last (and also least! ugh!) is Mutant Cars (yes more of them, sadly)
Regular Update 07.22.24
A normal update after accidentally skipping one. This has a Headphones bargain, 2 more Modern Clothing items, some Prime Clothes, a Prime Figure, two more Very Stylish Winter Wears, and Even More Pajamas.
More Items Update 07.10.24
Gotta add more...to keep up with everything that keeps coming out. First off see More Brazil Meal Toys, then some Funko Flock Figures, and even more Tees from Hot Topic. Then there's a Prime Clothing, a Strange Old Doll, some Sonic Socks, 2 More Winter Wears, and a look at Metal Sonic 3.0 Figure.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.