This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 08.25.19 - First Wave Bendy Shadow, Sonic, Tails, Knuckles.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Jazwares LOST the Sonic license in 2017.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Recent Things Only Update 10.14.19
Only things recently-released appear on this update...whether anyone found them or not is another story. Start off with Korea Tails Plush, then the Circle Sonic Lunch Bag & GrayScale Tails (And Sonic) from Tomy...but then the Dark Chao Mystery appears! There's also Socks. Last & least is a Monkey Mascot ripoff.
Space Face Update 10.06.19
This update is about space! And faces. (Well, it's odd but it happened) First see a Big Face Lunch Kit, then a Tails Face Cap. Next is Space Knuckles (who raises some questions) & some Space Oddity Bootlegs that are just terrible. Next are 2 Tomy 12 Inch Plushes (but where are they? Space?) & a fun All Over Mug.
Blasting from the (recent) Past Update 09.29.19
The recent past is back with some items that got missed (or were they really released?) and finally...another Sonic Food: Cereal! But it's a bit of a gag. See a Space Boom Heroes 3 Pack, a Slogan Backpack, Tomy's Large Super Sonic Plush, a fun & funny Pizza Cutter? (Its real!) & Finally a Big Mouth Bootleg.
Updatery Update 09.23.19
This update is a bit larger than normal because it brings 'additional updates' to entries. First is the Cook & Becker Sonic Book & an actual Game Play Video Sonic Cosmo Fighter. Next are the regular items which start with an Odd Old Navy Tee, another Backpack Sonic, an uncommon Bath Box , a Terrible Tails (of a different size), the Large Korea Shadow, and Isometric Arcade Screenshot.
Good Variety Update 09.15.19
This update brings an interesting variety of things from Vintage Pasta Shapes Can to the first ever Interactive Sonic Smart Watch. But, there's also another Bio World Backpack, a Sonic Head Molded Mug, an Old Navy Exclusive Tee and a better look at ReSaurus Tails Box.
Extra Large Update 09.08.19
This update has a lot more than normal--and that's good news! Get started right away to see it all this week. First there's a Back to School Backpack / box Set, another Korea Plush, some Sega Online Fancy Bags, a better look at Cosmo Fighter Screen, & some Strange New Fakes. But most of all there's figure news! See the new Jakks Pacific Bendy Figures on their new page with lots of photos. There's also the new Action Figures Hub Page.
Back to School Update 09.01.19
Going back to school? Check out Bio World's new 3D Relief Sonic Backpack. But then, it's time for fun with Japan Keychains, a Korea Plush, a better look at the obscure Waku Waku Sonic Patrol Car screen, Japan Pins, and an Uncommon Australia Bendy.
Clean Up Update 08.25.19
This update gets some older items out of the image bins. First see Korea Plush Amy, then a Suspicious Sonic. Next there's an ok Spatter Tee, and yet another Fleecy Blanket, though this one is rather busy. There's a better look at Popcorn Shop Screen, as well. Last you can enjoy Cute Art Post Cards.
GE May Be Getting Sonic License Back But: Buy Rare Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.