This just in!

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Modern Items Only Update 06.07.21
Only stuff that's out now for this update. See the 2 New Jakks Pacific Small Figures, a red-herring that's really red, a Strange Head at Target, some probably-proto Coasters, get a better look at the least common Craftable Scene & see the Heat Changing Mug at Gamestop (Apes are holding! Diamond Hands! Gamestock.)
Mostly About Figures Update 05.31.21
Action figure enthusiasts will enjoy this update! There are 2 Prototypes to see, the Sports Ball Bendies appear as well, & there's even a Mutant Mistake Figure. A new page Jakks Pacific Deluxe Figures now appears. Then see a Talking Chinese Plush & interesting Wireless Charging Pad.
Regularly Scheduled Update 05.17.21
Updating on-time with a normal variety...but get started with an Abnormal Plush, then see a Fun Fan Cabinet, 2 Horrible Multi Packs, and a Proto Comparison. Then, the Crock of Christmas is back (with Shadow!) and there are 2 More Zen Monkey Pins.
Ordinary Update 05.09.21
Start off with an Ice Cream Cameo, then see Several Israel Items, and more Horrible Holidays on Valentines Trash & Calendar of Crud. Next are some shifty looking Prototype Plushes, and newer Jakks Pacific Packaging. (Now at WALMART!) Probably also a Bootleg.
Mostly 2 of Stuff Update 05.04.21
For this update, there is mostly 2 of each thing so you can see twice as much. But, that is not always good because it is on the Calendar of Crud & Crock of Christmas as well as Bootlegs. Good things can be seen though on Metallic Fan Fix, some Prototypes and 2 new Hallmark Sonic Ornaments.
Back To Normal Variety Type Update 04.26.21
More variety this time, which is nice. Now there's another Display Figure, a Tee With A Mask, the Interactive Watch is back, and Jakks Pacific lets out another small line figure. Then see a wacky Fan Cosplay, a Brazil Item and then a Brazil Bootleg too.
On-time larger size Update 04.19.21
This update is on time & has more than usual. There's a big entry on Craftables Display Figures, then a Walmart Tee, some more Sonic Pins, yet another Socks, then the Race-Off Throw, a new Bendy Appears, there's an odd Bootleg Game and a better look at the Gold Chao Jakks Pacific.
The Computer Monitor Works Again Update 04.11.21
It's only stuff confirmed so far in the USA this update & there's more of it. See another Just Funky Bottle, a Toddler Backpack, Old Navy gets another Tee, there's a Paperback Sonic Book, , still more Sonic Socks, a Pullover Hoodie, Jakks Pacific Classic Sonic, 2 Watches, & NKOK Racer.

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.