This just in!

JAKKS PACIFIC figures are in TARGET AND WALMART NOW, as well as 5 Below (sometimes) 06.19.23

GOOD NEWS: GE Entertainment Has Gotten Back the Sonic license in 2019! Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Extra Update 12.07.23
Trying to make up for missed updates. There is a Stickerbomb Plush, a look at Buildable Knuckles, then Build a Bear releases an Odd Super Sonic, there are 3 new Sonic Electronics Items, and a look at NEW (good news) Jakks Pacific Packaging, then an Ad That's Old & New, and finally a Prime Figure closer look.
Not Enough of the Update 12.05.23
Just a normal update (yea normally late ugh) but it still has 6 things and some ok variety because France Ceramic Items & Brazil Superstars Pin. There's also some Box Lunch Winter Wear, 2  Box Lunch Jerseies, & King Ice is really glamming it up this week as well. But what's an Adventure Toothbrush? (answer isnt here)
Return of the Update 11.15.23
As expected, the last one skipped but the update is back, and with more stuff. There's a France Fleece, a better look at Chopper Fish & New Gold Series Figure, and a new Lay Down Plush. Then see a Sonic Fridge? (Its real!), 2 Sweat Shirts for the season, a Box Lunch Shirt, & some Guitar Picks too.
Early Update 10.26.23
This update is early because the next one will be skipped. There are 3 new Bed Items to see in the UK area, then a New Box For Chao, celebrate Superstars with a Famitsu Cover, then see Just Funky's Pinboard, an Ice Cream Theme Tee & 2 new Hallmark Sonic Ornaments.
2 Of Most Things Update 10.22.23
This update is bigger than usual too so there's more to enjoy like 2 Glitter Pins, first look at Just Funky Plush, a Coin Bank, and then 2 Party Supplies,
ASRock PC Motherboard & a random Phone Stand, plus the Fuji Q Highland Sonic Place. Then there's a Celebration Cake & 2 Sakura Tees.
On Time 8 Item Update 10.17.23
The focus here is mostly on new stuff so see a new company Mighty Mojo Pool Float AND Party Supplies Sonic. Then there's the Halloween Costume Pirate Pin, a look at Pix n' Love Origins Bonus, the final of Flying Heroes Toy, some Funky Pillow Faces, old Zega Zone Australia Items & Power A Controller.
A Bit Late & More Stuff Update 10.09.23
As is tradition in October, there's a Halloween Costume to see first, then some NYCC Pins, and a New Funko Soda. Then see what AI Art might do, GE's New Amy Doll, a better look at Boxed Infinite Jackal, NKOK re-releases the Tails All Star Racer and finally a Cool New Tee.
Japan Mostly Update 10.02.23
It's October, and you know what that means: It's time for a Scare at Target. There's also the Angel Voyage to see. But the Japan theme is good this week so see some Kanji Theme Tees, then many Different Cospa Items. There's also an...Airport Collaberation? (yes) and a New Giant Booth Display.
Ok Variety Update 09.27.23
A fair variety of things for the week with a Plush Keychain, a New Tee, a better look at Infinite Jackal Figure, peek inside the Paradox Prism Capsule, then see the restoration of Segaworld London Statue & a Switch Case & Controller too.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.