This just in!
BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Jazwares LOSES SONIC LICENSE: NO MORE JW TOYS - Any pending JW toy news is now cancelled. No new toy or plush will be released by JW. Info by PatMac & Sonic Stadium

TWITTER: GE Animation reported via Twitter to be making CHAOTIX Plush, Metal Sonic AND Blaze the Cat - info by Victory494
Sonic Boom Plush & Ripcord Figures CONFIRMED at Toys R Us around the USA. Also at Tomy.com website (info by PatMac)

Jazwares news: Jazwares had a Q&A session with the fans, and revealed a batch of upcoming news. (CANCELLED) Upcoming Summary

Temporarily in 2015 ForbiddenPlanet (Europe/UK retail) and BigBadToystore (USA/Online retail) have picked up JW figures!Jazwares Sonic figures also sighted at BigLots in the USA. (info by SonicDM) Jazwares SBK & More now appearing at Toys R Us AUSTRALIA as well as CANADA, & UK (near Bristol) so you don't have to import. Also in UK Forbidden Planet will have ALL JW lines but under a TOMY label. (KnightOfTheWind & icelolleyman)!

FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Smaller Update 03.02.15
This update isn't big, but it does have Shadow & Metal Sonic confirmation from Tomy's booth. There's also a cool rare clock, a new men's tee, a really suspicious costume, &
USA & Boom Update 02.23.15
Toyfair items trickle in! See some 'battle damage boom' & The Mystery Shoe. Then there's a look at the Sonic Amiibo , 2 Bootlegs to Avoid, a better look at Sonic Token Roller, and USA Clothes 22 gets a tee.
UK Update 02.16.15
While Toyfair continues in the USA (what Sonic action will it bring?) In the meantime, you can see several UK items including Housewares, 3 new Books, UK School & a Stress Ball. Then, a Boom Plush appears, USA School gets 2 bags & don't miss the Tornado Statue! Wow!
USA Update 02.08.15
Be sure to take note of the Headline News above for GE Animations' latest exciting move, plush fans! Then, see a Sonic X Leapster game, USA Home Decor 8, Boom Tails Plane, a rare variant Bendy Sonic, Space Fighters Differences, Metal Force Error, & USA Plush 11. There are also Japan School Supplies.
Half An Update 02.02.15
Halftime? No half an update on Superbowl Sunday. There are more Japan Foods & MIB Metal Force (so far) 2nd Half adds Tokyo Joypolis 2015 photo, more Boom Stickers, some can't miss plushes (Chaos 0!) and Space Fighters.
New Section Update 01.26.15
This week's update sees the introduction of a new section: Show/Video Media. It currently only contains Sonic X Media, which is also incomplete. The GearBlog has more news about what's going on. There are also 2 Japanese Foods to see, & a Suspicious Item.
Bad News Update 01.19.15
Bad news for figure fans this week! Jazwares either Gave Up or Lost Sonic figure licenses. (They had classic & modern) Info by PatMac. More about what this means on the GearBlog. The update must go on, though, so there are Boom Dog Tags, a Fan Item, USA Clothing, Mega Bot speculation & a real Hoax.
Don't Use Ad Block on SonicGear also gets an update with pictures to help explain it.
Another mid-week update, this time to add the NEW page: Sonic Halloween Costume Store (with accessories) & to clean up the Clothing Store. (3 pages now)
Sold-out items have been restored & more items are all around on Posters Store,Home Decor Store, & Book Store. and USA Home Decor 9. Music Store .
Surprise Store Update 07.24.14
Are you ready for hats? There's a surprise update this week featuring the Sonic Hat Store Page! (missing hats replaced & new hats galore!).
Accessories Store has also been fixed up. Get ready for shopping season with a special SonicGear Store Update!