This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Mugs Only Update 01.17.22
Why yes, it IS an update that's on time and only has...Sonic Mugs? Oddly, there is absolutely enough mug-content to warrant several pages of nothing but mugs. So now, Housewares has been re-organized and the Sonic Mugs section has been added. There are 4 pages to see! New content is Mugs Page 4.
Only New Items Update 01.09.22
New year, new items? This update only has current merchandise you can get now so take a look at a Sonic-first: Pot Holder & Oven Mitt, then 2 Winter Wears, a 4 Piece PJ Set, another LED Watch, an actually cool Note Book, another New Tee and the Latest from Lego! Sonic Set.
2022 Update: More than 1 of Everything 01.03.22
2021 was a good year for merch, especially at the end. Hopefully 2022 is just as good! It's off to a good start anyway with 2 Winter Wears, 2 House Wares, a 3 Piece Gaming Set, 5 Nanoblocks Characters, 2 Vinyl Records, 2 New Plushes and 2 Modern Tees.
Last Update of 2021Year-End Post12.29.21
2021 is nearly done, but the updates are not. Onward to more stuff with a Socks 5 Pack, 3 Different Blankets/Sets, and an old ReRelease Keychain. Then there's more Winter Wear, an Adults Tee, and a Notebootk for Rouge the Bat fans. Last is a somewhat strange Bootleg Figure to avoid at Amazon.
Bonus Tee-Time Update 12.23.21
It's the holiday season so something special has to at least happen a little bit. In this case it's an entire update dedicated to nothing but tees because so many of them turned up recently. The regular update will still appear on the normal day: this is an extra at USA Modern Clothing 37
On Time Update: It's 2 of Everything Again 12.20.21
There's a lot of stuff to cover, so enjoy 2 of all categories with 2 New Posters, USA Accessories, 2 Jakks Figures, (and Small) and 2 more Tees. Then there's 2 Notebooks and 2 more Pajama Sets. Target is really focusing on Sonic!
Even Less Late Update: It's 2 of Everything 12.15.21
A more timely update so it's time to look at 2 stuff! First there are 2 New USA Tees, then 2 Water Bottles. Next Blaze Fans will like a Notebook (note cube too), there's More Winter Wear, and 2 Fan Cakes, and 2 more Sonic sleep wears.
Not as Late Update 12.09.21
Not as bad as last time but it's still an update. There is a Fun Face Plate, two new and nice Sonic Tees, a look at an old Japan Meal Toy, and the exciting announcement of a new Sonic Smell! Then there's a new box for the Patch Plush and Hugme line adds Tails. Also, another Fall Guys Cameo.
Yes there's Still an Update 11.23.21
It's really late but it's here. See some mediocre Bam Box Pins, the upcoming GE Dark Chao Plush, and a better look at the unusual Woggle. Then there are some Monster Hunter Costume Cameos, a Knuckles Cap and a Tie Dye Hoodie.

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.