This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 01.12.20 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Ordinary Update 05.09.21
Start off with an Ice Cream Cameo, then see Several Israel Items, and more Horrible Holidays on Valentines Trash & Calendar of Crud. Next are some shifty looking Prototype Plushes, and newer Jakks Pacific Packaging. (Now at WALMART!) Probably also a Bootleg.
Mostly 2 of Stuff Update 05.04.21
For this update, there is mostly 2 of each thing so you can see twice as much. But, that is not always good because it is on the Calendar of Crud & Crock of Christmas as well as Bootlegs. Good things can be seen though on Metallic Fan Fix, some Prototypes and 2 new Hallmark Sonic Ornaments.
Back To Normal Variety Type Update 04.26.21
More variety this time, which is nice. Now there's another Display Figure, a Tee With A Mask, the Interactive Watch is back, and Jakks Pacific lets out another small line figure. Then see a wacky Fan Cosplay, a Brazil Item and then a Brazil Bootleg too.
On-time larger size Update 04.19.21
This update is on time & has more than usual. There's a big entry on Craftables Display Figures, then a Walmart Tee, some more Sonic Pins, yet another Socks, then the Race-Off Throw, a new Bendy Appears, there's an odd Bootleg Game and a better look at the Gold Chao Jakks Pacific.
The Computer Monitor Works Again Update 04.11.21
It's only stuff confirmed so far in the USA this update & there's more of it. See another Just Funky Bottle, a Toddler Backpack, Old Navy gets another Tee, there's a Paperback Sonic Book, , still more Sonic Socks, a Pullover Hoodie, Jakks Pacific Classic Sonic, 2 Watches, & NKOK Racer.
Back to Normal Maybe Update 03.29.21
A more normal amount & variety of stuff this time, so get started with a Mysterious Abandoned Building, then see a Fan Cookie, another Target Cap, some Fad Sequins, more Sonic Bed Sets, a Winter Wear Pants and still more Sleep Wear.
Even More Modern USA Update 03.22.21
Another whole week of stuff that's out now? And it's more than usual too? Here it goes with a Really Nice Glitter Pin Release, a 5 Pack Underwear, the first ever Sonic Bath Robe (yes), another first, a St. Patrick's Day Sonic Shirt, then a small kids PJ Set, another Fleecy Sonic Blanket, the Phunny Tails appears, there's 2 Prototypes, & 2 Fake Coloring Books too.
Currently Available Modern Items Update 03.14.21
Still keeping up with stuff, this update is larger too, but it has only currently available items. There are 2 New Water Bottles, some Sonic Stickers, a Spatter Paint Tee, another School Backpack, a Zen Monkey Patch, and Snapback Cap. Also the Jakks Eggman Plush has been spotted & a Snowboard Sweat Shirt too.

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.