This just in!

Wave TWO of Sonic Boom Tomy figures appear starting April 18th at ToyWiz & likely Toys R Us stores. Info by DustinLee Autry

Sonic Boom Tomy toys are starting to appear in discount overstock retailers in the USA like Marshalls, Ross, & TJMaxx for big markdowns!

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Jazwares LOSES SONIC LICENSE: NO MORE JW TOYS - Any pending JW toy news is now cancelled. No new toy or plush will be released by JW. Info by PatMac & Sonic Stadium

TWITTER: GE Animation reported via Twitter to be making CHAOTIX Plush, Metal Sonic AND Blaze the Cat - info by Victory494

Jazwares news: Jazwares had a Q&A session with the fans, and revealed a batch of upcoming news. (CANCELLED) Upcoming Summary

FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Mostly Japan Update 09.25.16
Japan is pretty much the star this update, and for once it's got modern stuff! First have a better look at the SA Hand Towel, then see a Marche Bag, and Phrase Phone Card. Don't miss the cute costumes on the Sanrio Sonic Friends plushes either! Next check out the cool Sonic Mania Pre Order Bonus & Drop Dead Sonic Shoe Slippers.
Normal Update 09.19.16
This update is pretty normal with a nice selection of stuff. First see 2 new Japan Clothing items, then a closer look at the 20th anniversary watches. Next see a strange Cereal Bowl, a Lock Close Up, an Arcade Ad Item, another Sonic Tee & finally a Boom Shirt.
SweeToon Update 09.12.16
This update introduces the new company SweeToon foods--complete with video!. See what it's all about in Saudi Arabia Sonic! Then see a Boom Tee, a USA Pixel Tee, a Draw String Bag & a very strange Sonic Accessory. Next a Japan Messenger Bag with some neoclassic art finishes the update.
Double Stuff Update 09.05.16
Several pages with 2 new items each AND new art? A good update is here. First see New USA Plushes, then 2 new tees & jacket with new art Japan Clothing. Get a closer look at the latest Crystal Cube on High End, then see a Canada Jacket. There's also a Wierd Watch & 2 New Sonic Mania Tees. The limited edition tees are in the Sonic Gear Store! (if you want to buy them before they dissappear--bottom of the page)
On Time Update 08.29.16
This update's on time with still more 25th Anniversary (the party that apparently lasts all year?) See Japan Random 4 for more. Then USA Home Decor for a mug, Japan Clothes for an uncommon hood-tee, an odd Bootleg & last (and least) a Tomy Prototype Figure.
Late Double Update 08.22.16
The update isn't on time, but it has more stuff than usual. Start off with 2 Bootlegs to avoid, a Suspicious Item Detail, a DropDead Bonus, and an old uncommon Soccer Sonic Shirt. & jersey.Then see very many Fan Plushes & a Soccer Plush with suctioncups Knuckles too. Interesting items continue with another version of GE Modern Sonic? Then some Parody Stickers, & a 25th Anniversary Mug,
Still Anniversary Stuff Update 08.08.16
More anniversary items appear with the SDCC Loot Bag & Sonic Sephora Face Cream. Then see some Boom Proto Clothing, a size range of Japan Plushes, the Japanese poster for Sonic Gems collection, and a cool Fan Domino Show. The site blog also has a bit of Archie Info/buy alert.

Don't Use Ad Block on SonicGear also gets an update with pictures to help explain it.