This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 01.12.20 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Modern Things You Can Get Update 10.26.20
This update features things you can buy now like the Game Cube Style Sonic Switch Controller, the Classic Mighty & Amy Plush and a Pixel Style Blanket. There is also a buy-able Fall-Guy Cameo, some face cover masks and a look at Prototype Mighty Doll.
Clearing out the image bins update 10.19.20
This update features some clean-up items that have sat for a while. But, get started with the unusual See-Saw Figure, see some Canada (probably) Wackers, there are 2 Advent Calendars, a Burger King Kids Club, some kind of Mini Helmet, a Mutant Backpack and 3 Different Dolls.
On Time Update 10.12.20
This one is on time & regular on stuff. There's a costly but nice Cospa Jacket, a Fan Helmet, and an Unknown Sneaker Box. There are also some Prototypes from a new company, several Bootlegs to Avoid, and a Japan Calendar.
Late Update 10.06.20
The update isn't on time, but it has a normal amount of stuff. See an artistic Sonic Tee Design, some Sonic Statues, a wierd, old Plastic Alarm Clock, and another Segaworld Sydney Tee. Then there's another discovered Sonic Dance CD & a new different USA Plush doll.
Mostly not USA but Rather Mostly Japan Update 09.28.20
Japan goes into the spotlight thanks to Cospa this week with 3 New Sonic Tees, a Cool Canvas Bag & a Thermos. Then there's a Vinyl Figure, a Sticker Sheet, and the first Fan Wig. (of this exact sort)
Mostly USA Update 09.21.20
It's time for mostly USA stuff with a new & easy to get Socks 6 Pack, then a Strange Coin Bank, a look at the new Super Sonic Plush, a kind of unfortunately Sonic Costume Halloween, and a Nice New Lanyard. But from Japan there comes a Retro Style Shirt.
Normal Old & New Update 09.13.20
This update has a mix of old & new items. It's in with the...old at Sonic 2 Beach Towel, car Racing Team Shirt, an Old Bootleg, & a Complicated Calendar. Then see the new with the Kura Meal Prize Items, a GHZ Backpack & more Display Figures from Boom8.
Regular Normal Update 09.07.20
Update is back to normal with an ok variety. There are 2 Movie items, a Just Funky Mug, a Really Rare but dumb Squirt Gun, quite a few new Bootlegs to avoid, 2 more Mutant Gear, and a look at an odd CG Post Card Set.

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.