This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Another On-Time Update 06.05.23
Entering Sonic's birthday month of June, updates should stay better. Start off with a New Blanket, 2 Tees, and a better look at the JP Shadow Figure. Then there's a Fan...Wedding? Yes, and First4Figures appears to be branching out...into stores too, so that's good news. Last, see a Sonic Switch Case.
Timely Update 05.29.23
This one's on time and pretty normal. There is a Prototype Set Clips to see, a Classic Style Giclee to learn about, a rather cool New Tee, and a Display Figure Tails. Then see a Rouge Figure, and an interesting (the first!) Reversable Plush.
2 Of Stuff Update 05.17.23
At least 2 of everything to make up for missing update. There are 2 Pillow Buddies, 2 Bio World Hats, and 2 Small Line Figures. Big & Espio get figure turn arounds, then Crocs has shoes & more? (It's true!) Last and most there are not 2 but 4 New Bio World Tees...all at once!
Double Update 05.14.23
Double size update to make up for missing update. Lots to see, starting with Egg Robo Figure closer look, some Beanie Hats, Buildable Knuckles Figure & another ZAK Bottle. Then there's Winter Wear pants, an Amy Rose Pendant, a Movie Ornament, 2 Pack Tees, and 2 looks into the past with "Why was there Brown Tails" and the Very First Game Informer. Last but not least is a Cable Guys.
Trying Not To Miss An Update 05.04.23
(But missed it anyway) Keep going with some Juice Toppers, a Pixel theme Tee, and a Pompom Hat. Then there are 2 movie things with Movie Shirt & Movie School 3 Piece Set. Last is a pretty cool Zak Sonic Water Bottle.
Lots of Plastic Things Update 04.24.23
Prototypes starts it off with a whole Buildable Scene this time, then there's more from Jakks with Chaos Zero Figure (a great one!), then there are still more Small Line Figures, and some more Walkie Talkies. There's an Odd Snack Dome & 2 pairs of Movie Pants.
Good Variety Update 04.12.23
Spring brings a nice variety of merchandise so get started with a Chao King Ice Jewelry, see Two Tails Tees, a Sonic Sweat Set, and Movie Knuckles Shirt. There's also a new Zuru Water Gun and then take a peek into the Korea Sonic Fan Meeting.
Better Timed Update 04.03.23
April Fools didn't go on an update day this year so there was no joke item this time. However, this time the update IS on time, so get started with a Winter Wear, then see Movie Socks, a Frightful Mutant, some...suspiciously Eggy Plush...a New Tee and some Fun Lanyards.
On Time Update with 2 of each thing 03.27.23
Another one is on time this week, so try out 2 New Tees, a very fun Diorama with 2 New Figures, Infinite makes an appearance, and there are 2 more new pairs of Witner Wear Pants. There are some expensive Socks & also 2 Movie Backpacks.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.