This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Ordinary Update 09.13.21
A normal update at the normal time, so it is good. First see Two USA Home Decor items you can get now, then 2 New Tees, and a Cool Socks Pack. Then there's a Hoodie Pajama, a Movie Hat, and 3 Bootlegs. Last is a Chinese Plush to see.
Less Timely than Usual Update 09.02.21
A not-on-time update, but it does have modern items. There are 2 New Clothing to see, a Hoodie at Target, another Movie Tee, even more Sonic Pajamas, a fun Fan Car, and another Funko, this time with a chao.
Extra Items Update 08.23.21
A timely update with a few extra things. Start off in Spain with a Pin, then there's another Can Badge (but older). There are 2 New Tees (Eggman!), a Sweat Shirt Set, a Pajama Set, yet another Hat & Socks in an unusual location.
The Update is On Time 08.16.21
It's on time so time to get on with looking at stuff including Wa Sonic Can Badge Set, a Smoothie Mystery, a Figure-First (It's Mecha Sonic), & a better look at the Diecast Vehicles Wave 1. Then there's 2 New Tees, an IDW Comic....pajama? (yes) & a USA Store Display.
Late Update Again 08.11.21
Trying to keep up with the update, maybe it's working. First, see the cool new Egg Robot Battle Playset, then somewhat strange Laffin' Sonic figure. There is also a Boxed Plush, the 30th Anniversary IDW Item, and a new game Sonic Battle Racers, though it could use an explanation.
Different Day Update 07.30.21
Update on a random day...but an ok variety of stuff. First, see some Sonic & Knuckles Sneakers in France, there's another strange Cushion Head, the
Bluetooth Speaker is out of the box, there's a Fun Egg Boss Battle Set to see and an interesting Shirts Variation.
Return of the Update 07.19.21
The previous week did not have an update. This week goes back to normal with a Hot Topic Tee, a Strange Speaker and a Shaking Doll? Yes. Then there's a new Hard Cover Comics, a Vintage JP Tee & Exciting New Shadow Statue First 4 Figures.
Larger than Usual Update 07.05.21
More stuff than normal, trying to keep up with the releases. First there are More Sonic Cars? Yes. Then some Pose-Able Plushes are coming from GE, a Fast Food Mystery gets solved in France (with ad!), there's 2 More Bootlegs, a Set of Six Japan Plush, an Odd USA Tee, a Wrist Pouch and a Winter Shirt.

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.