This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 01.12.20 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Double-Stuff Update 2: The Second One 06.01.20
Still more stuff this week, so it's another double size update with 12+ things. See a Stylish Forces Keychain, a New Style of Tee in the US, there are 4 different Thunderbox Collab Japan Items, a New Hat, 2 Thunderbox Pins, a Netherlands Exclusive Snowboard, 2 Movie Mugs & Exciting Boom8 Modern Figures.
Double-Stuff Update 05.24.20
Quarantine mostly continues, but this update is packed with DOUBLE the stuff of a normal update! Check out twice as much this week starting on Japan Pins, then a Mini Standee, there are 2 Movie Merch Clothing, a Infinite Prototype (it's good news to see a bad guy), there are FOUR new Jakks Pacific Figures, a Mysterious French Sonic Book, and a new Fan Items Area Garage Kit Figures with at least 4 to see.
Kinds of Sonic Update 05.18.20
More stuff, more styles! See some Boom Cutie Clips to start, then Emoji Style Socks, and Forces Disks (what are they), then a Rare Cassette Player, an Arcade Style...Mug Box? (It's true) then watch an Arcade Video for fun, see an Uncommon Book, & a Very Unfortunate Cake photo that's....not for kids.
Day Late Update 05.11.20
This update is a day later than usual, but it is not short on anything. First there's a Rare Prize Tony Hawk Skate Deck, an uncommon Display Dangler, a Movie Poster, and 2 bootlegs to avoid. There's also a very trendy looking School/Office Bag, 3 New Cool Jakks Pacific Classic Plushes and an Olympic Bus Ad.
Japan Normal Update 05.04.20
A normal sized update that's mostly Japan items starts off with some Socks Sets, then a Phone Case, and a Sonic Curry? (Its true) There's also a cute and Chipper Pin, and a not-so-great Plush doll. Last and least are 2 Movie Items.
Even More Inside, Even More Stuff Update 04.27.20
More quarantine, more stuff to see. There are 3 Movie Clothing items, a Rare Gum to see, and some Skateboard Decks. There are 2 New Cups, and 2 New Winter Wears. Plus a Chao in Space Pin and more Wheelies to see.
Still Inside, Still More Stuff Update 04.19.20
If quarantine is still going on, then we need to look at more stuff. First there is a Diamond Select Mezco Prototype, a Dice Rush Sonic game you can play indoors, the CD Vinyl Cutz, 3 different Movie Clothing items, 2 Tech Decks (With Neo Metal? Yes!) and 3 giant plushes too! For a total of loads of fun to see.
Safe Inside But Look at Japan Stuff Update 04.12.20
Still indoors, so the extra items continue-this time for Japan. Start with a mysterious Vinyl Case, see a White Phone Case, 2 Summer Plush Dolls, an "Emoji Style Watch" and a Prize Baseball Bat. There's also a Boom Knuckles but what is he?
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GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.