This just in!

JAKKS PACIFIC figures are in TARGET AND WALMART NOW, as well as 5 Below (sometimes) 06.19.23

GOOD NEWS: GE Entertainment Has Gotten Back the Sonic license in 2019! Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
First (and early) Update of the Year 2025 01.02.24
It's 2025's first update of the year and it comes early because the next update will skip. There's more to see than usual so check out a 5 Piece Set, some Sega Shop 30th Anniversary items, a 30th Pin, 3 Random USA items (its more ducks), 2 more Display Figures, a Australia Item and Krispy Treats too.
Last Update of the Year 2024 12.31.24
It's 2024's last update so before the new year begins see some Figural Clips, unexpected Collector Card Accessories, and Temporary Tattoos. There's also a look at the No Place Pirates Set, some Prize Ball, and the Target Holiday Book.
Early Update 12.13.24
This week's update is early. There are Several Skateboards to see, 2 Movie Items, some Cool Socks, a Knuckles Powder, and some Cups. There's also a Radio.
Timely & Normal Update 12.09.24
Update returns to normal with 2 School Supplies, a F4F Light, some GFuel Flavors and more Winter Wear. Then there's Generations Clothing, an Underwear, and more cool stuff from King Ice.
Return of the InternetUpdate Part 2 12.07.24
Trying to make up for lost update...a whole bunch of stuff appears. There's 3 More Homegoods, Loads of Display Figures, a Xmas Item, some New Pez, another Loungefly Wallet, and 2 more Tees. NKOK has the Amy Racer, there's Small Line Capsule, and Caltoy appears on Plush 2. Finally a heap of Movie Items.
England & Japan Update 12.06.24
The internet issues end, so England & Japan update can begin the makeup updates. There's an odd Electronics Item, two new Toys Magazines, some Sonic Shadow Generations Clothing, and a look at Meal Prizes. Then Japan gets New Cospa Clothes and Amazon Designs. Next are lots of Stickers and Cafe Photos.
Regular Update 11.02.24
A normal update this time, but the next update will skip. Christmas gets started (a bit early) on Christmas Sonic, then there's a New Hat, and Backpack with new feature too. Next up see some pins (but you can't get one of them) and then more Sonic Japan Places including TGS.
Make-Up Update 10.25.24
An update to make up for the missed one in early October. This has lots of new stuff so Start with Socks, then see More New Tees, a Movie Costume, two more Display Figures, then 2 More Plush Dolls and finally a Primark Wallet.
Wearable Update 10.21.24
An update only for Sonic wear-ables. There are LOTS of New Tees to see (with a Mosaic Mystery too), plus Winter Wear gets more & then a Necklace Pair.
Less Categories but More Items Update 10.01.24
Only 3 categories, but each one has many more things on it than usual. First there is more Winter Wear, then even more Clothing & then appropriately timed Sonic School Supplies are added.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.