This just in!

JAKKS PACIFIC figures are in TARGET AND WALMART NOW, as well as 5 Below (sometimes) 06.19.23

GOOD NEWS: GE Entertainment Has Gotten Back the Sonic license in 2019! Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Another Timely Normal Update 05.19.24
Back to the usual with Another Key Blaster, a Loungefly Bag, a Summer Swim Trunks plus Towel Poncho and 2 tees. There's also Movie Tee.
Better Later Than Not Update 05.16.24
The week doesn't get missed, it's just a bit later. Get ready for summer with a Beach Towel, then see a Shanghai Mall Sega Store (& England building), then there's a New Boss Coming to collect, one New Tee, a Seasonal Sweatshirt and a Sweat Set too.
No More 404 Update: Now it's Lamborghinis 05.07.24
The problem is fixed, the site is back and so is the update. There are Prototype Games, more Key Blasters to see, a Just Funky Throw, and Display Figure. Oddly, there are 2 Lamborghini things: a Big Car Sonic & Knuckles and a Lamborghini you can get too. Last is a Tangle Figure. Site blog explains the error.
Hypeland Extra Update 04.29.24
Hypeland the clothing brand lets out so many tees that it requires a bonus update on Hypeland Page.
Timely Normal Update 04.27.24
The update is on time again, and Stray Rats is still going. (More shirts) Plus a Billboard Sign. Then a Cool Coloring Book comes out, there is Plush Metal Sonic, a Neutral Chao Backpack was spotted, and see Two More Small Line Figures.
Stray Rats Update 04.22.24
This update brought to you only by Stray Rats the fashion brand across multiple categories. You can see A Poster, then A Glass Mug, plus some Pins, and
More Shirts. Then there's Winter Wear and 2 Pairs of Socks. This Sonic Collab was from 2021.
Another On-Time Update 04.14.24
Updates doing much better lately, so here goes another on-time one. Start off with a Pouch Pals Pillow, then see Rocky Walrus, and some Dart Guns. Next see some Stray Rats Clothing & a F4F that got voted on but not made. Last is an Underwear 6 Pack.
Extra Update: The 2nd One 04.10.24
Another extra update but be sure to also Read the Site Blog Tarriff Terrors. Then calm down with some Fruit Snacks Food, a Coloring Book & Squishy Emoji. Then there is a Argentina Item, a Prize Lamp, some Japan Plush and a UFO Keychain.
Extra Make Up Update 04.09.24
An extra update occurs this week to make up for missed updates in the past. Enjoy more items starting with Japan School Supplies, a Korone Crossover, another NKOK ReRelease, and the Knuckles Pez. There's also a Mishka Brand Tee, a SDCC Exclusive, & a Keychain. Last and oddly is...Pet Toys? Yes.
Normal Update 03.31.24
An update that is normal and on time. (wow) First see some Acrylic Stands, then more Pops (yes, again), there's a better look at Small Line Figures, and a Silly Suspicious Item too. Next see Many More Tees, and finally 2 Valentines Plushes.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.