This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 01.12.20 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Mostly Modern Update 03.30.20
This update is modern only, with most of it being very new. An extra item appears to help ward off virus-shut-in-irritation. There are some stylish & good UK Bag Tags, an Icee Promo Cup, some Forces Event Keychains, a well done but odd Tails Cookie Jar, a Movie Statue Display, 2 Bootlegs, & Gosh Tails Plush.
2 of Stuff Update 03.23.20
This update features 2 or more of each item so there's more to see. First there are Backpack Hangers & Pins on Pins Keychains 5, then 2 PSO2 Cameos Sonic, too bad there's 2 Different Bootlegs, there are many Boom Backpack Hangers & then 2 NEW pages! TWO whole pages of Sonic Watches and Watches 2.
Back To Normal Update 03.16.20
Update returns to normal after Puma finishes, so start off with a French Puzzle (for much-needed country-variety) see some Toy Fair News Jakks Plushes, more new fun Enamel Pins, more movie stuff Build A Bear Sonic, and the National Video Game Museum gets a Sonic Statue. A silly bootleg Werehog is last. & least
Puma x Sonic Collaberation Update FINISH 03.09.20
This 2nd week brings the finish of the huge Puma Collab Sonic with the 2nd page of merch. However, to keep it from stealing all the spotlight & news, there is also the New Jakks Pacific Sonic Sport Figures, then Arby's Fast Food Sonic Toys to get NOW, 2 Enamel Pins & 2 Movie Dolls
Puma x Sonic Collaberation Update 03.02.20
The Puma Sonic Collab is live! The new page is built & loaded up with probably half of the stuff so far. See Puma x Sonic Page. But, that's not all this week, there are some wacky Boom Bootlegs to avoid, a Tiger Retro ReRelease LCD & a Sneaker Keychain to see too, for variety.
More Movie Meh Update 02.24.20
The movie is still going so here are 3 More Movie Items. But there are also THREE Puma Sonic Shoes YOU can fit into! Hooray! There is also a new Pin Pair, a new type of Art Frame Sonic, a Fake Amy Bootleg, an interesting Formula 1 Foot (yes really) and a Chibi Eggman Plush to see.
Many Items Update 02.16.20
Another update with more than the usual amount of stuff. Double the stuff? Almost! Jump in with a new company making 2 New Keychains, then another Set of 5 Sonic Underwear, there are 3 Movie Items, the completion of Perfume Bottle, see what is a Pixel Frames Sonic, then see a Sonic Swim Set at Target.
Annoying Items Update 02.09.20
The "#NotMySonic Movie" comes out this week, so in anti-celebration every single item on this update is annoying! First go be Bothered By Balls Plush, then have a Funko Fright Keychain, see some Sonic PJs You'll Never Fit Into, of course there are 3 Movie Items to see, then be forced to ReBuy Boom Figures, and Bootlegs are always annoying (but green this time) but the last item is just kinda normal it's News Power Medium Doll.
GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.