This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 01.12.20 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
The Computer Monitor Works Again Update 04.11.21
It's only stuff confirmed so far in the USA this update & there's more of it. See another Just Funky Bottle, a Toddler Backpack, Old Navy gets another Tee, there's a Paperback Sonic Book, , still more Sonic Socks, a Pullover Hoodie, Jakks Pacific Classic Sonic, 2 Watches, & NKOK Racer.
Back to Normal Maybe Update 03.29.21
A more normal amount & variety of stuff this time, so get started with a Mysterious Abandoned Building, then see a Fan Cookie, another Target Cap, some Fad Sequins, more Sonic Bed Sets, a Winter Wear Pants and still more Sleep Wear.
Even More Modern USA Update 03.22.21
Another whole week of stuff that's out now? And it's more than usual too? Here it goes with a Really Nice Glitter Pin Release, a 5 Pack Underwear, the first ever Sonic Bath Robe (yes), another first, a St. Patrick's Day Sonic Shirt, then a small kids PJ Set, another Fleecy Sonic Blanket, the Phunny Tails appears, there's 2 Prototypes, & 2 Fake Coloring Books too.
Currently Available Modern Items Update 03.14.21
Still keeping up with stuff, this update is larger too, but it has only currently available items. There are 2 New Water Bottles, some Sonic Stickers, a Spatter Paint Tee, another School Backpack, a Zen Monkey Patch, and Snapback Cap. Also the Jakks Eggman Plush has been spotted & a Snowboard Sweat Shirt too.
Nearly Twice As Much Update 03.08.21
In an effort to keep up with the amount of stuff appearing, this update is large. Get started right away with an Unusual Anger Mug, an Unknown Earbud Case, and a look at the Gold Chao MiniFigure. There's another Backpack, a New Shirt, More PJs, Zen Monky has a Keychain & a Bootleg provides a laugh. Then there's an old Japan Home Decor pillow and a slightly mysterious Old Tee.
Two of Most Things Update 03.01.21
This update has two of most of the categories to keep up with merch sightings. First see Two Sonic Backpacks, Two Sonic Cap Hats, and 2 Fleecy Sonic Blankets. Then there are 2 Zen Monkey Enamel Pins, a Lego Prototype and a German Movie Cardboard.
Extra Stuff Update 02.21.21
To keep up with amount of new things, this is another larger update. Start off with this Classic France Statue, see 2 More USA School Bags, a Wall Clock, and even more Sonic Pajamas. Next is a Better Look at the Back Pack Figures, another Sonic Swim Shirt, a Super Silly Uganda Bootleg & Horrible Hotwheels.
Target Store Only Update 02.15.21
Target is going hog wild for Sonic! This entire update is ALL found in Target, so go for shopping Sonic fun to see a 3 Piece Kids Jogger Set, 6 more kids Socks, an Unfortunate Mutant Backpack, and a New Fleecy Blanket. There's also a Shadow Plush Backpack, some Girls Amy Pajamas & 4 Just Funky Look Boxes.

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.