This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 01.12.20 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Normal Update 01.25.21
Normal update on the normal day. Yay! See another Sonic Backpack, then 2 more Sonic Tees. Next is a Mens Winter Wear & a Wacky Mens PJ suit. There are also 2 Movie Items, and a Bootleg Keychain.
New Year New Stuff Only Update 01.18.21
In this new year, this update only has new items. There is a new Cheese the Chao plush, a Mens Long Sleeve Shirt, two more New Sonic Tees, a Jakks Pacific Small Line Chao Figure, and Sonic Mania Mens Underwear., Last is a Mini Backpack bargain.
First Larger Update of the Year 01.11.21
New year, even more stuff, apparently. There is another 4 Pack of Boxer Breifs, an Adult Size Winter Wear, two new Sonic Shirts, the Movie Blu Ray Disk is out, there is a Fun Box Socks 3 Pack, some Sleep Wear again, a Strange Cameo appearance, a Watch Warning of a Bad Break & a Sad Puzzle to Avoid.
First Update of 2021! Into the New Year 01.05.21
The new year brings more new merchandise, all of which you can get right now. Start off with 2 New Tees, a Movie Tee, and a New Lunch Box. Then there is a Sonic Head Wear, some Knuckles Socks and a (its no use) Fake Pajama Costume.
After Xmas Update 12.28.20
It's after Xmas, were Sonic items under the tree? If you're still looking for more, this update has all 'now-available' items with the Checkered Cap, another pair of Sonic Socks, and a Bio World Tee, another School Set, a Movie Shirt & a fan photo for the Phunny Plush Sonic.
New Page Update 12.20.20
A new (several) pages appears this week with Sonic Socks. 3 Pages of Socks! See also some Adult Sonic Sleep Wear, a Knuckles Cap Hat, Adult Size Tee, a somewhat strange Back Pack bag, and Knuckles Earbuds.
Modern Only Update 12.14.20
This update has pretty much only things you can buy today. There are 2 New Modern Tees, a Bio World new style Cap Hat, a pair of Movie Shirts, another good School Bag Set, finally some Adult Pajama Pants, and a strange...chao...sort of parody tee.
Mid-Week Surprise Movie-Only Update 12.09.20
An extra update? Yes, because it is Movie Stuff Only and has the all-new page Movie Events.
Large December Update 12.07.20
Get December started right with a new Holiday Sonic Mug, there are more Kohls PJs, a First Figure for Mighty, a look at Basketball Eggman? Yes. There's an unforunate bonanza of bootlegs to avoid, and the worlds' oldest Blue Hedgehog. Last but not least is the look of GFuel Sonic Drink.

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.