This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Timely Update Update 11.28.22
At least the update is on time. It also has some pretty good stuff including Espio & Classic Sonic Figure, a Chili Dog Sonic, and the First Ray Plush. Then there's a look at the Knuckles Craftable, a new Sonic Wallet, an old UK Standee and more Backpack Hanger Figures.
Return of the Update 11.24.22
The update returns with interestingly enough 2 'dioramas'. The first features a Brand New Badnick (never released as a toy before) & the other is Movie Merch. Then there's a big Frontiers Fan Area, the first Holiday Sonic Item 2022 (a mug), interestingly a Motherboard? (It's true!) and then a 3 Pack of Tees.
Timely Update 10.24.22
Get excited for Frontiers with a Fancy Car! Then see some personalized glasses, a new box for Mighty (Get him now!), then a better look at the Rouge figure. France also gets a tiny car, and there are some Fancy Frontiers Vinyls to see the soundtrack.
Frontiers Begins to Appear Update 10.20.22
With the release of Sonic Frontiers close at hand, items for it begin to appear with this update- Specifically a Japan Standee. Then there are 2 Hawaiian things? There's a Water Bottle and a Underbill Cap. Next is a Movie Notebook, more Monthly Pins, a Pocket Tee and a new Fun Figure! (It's deluxe)
A skipped update 10.10.22
Well last week was a miss, but this week is normal. There are More Movie Items, a Chao Keychain, another Mug and a Sonic First! Cutting Boards! Next see some Pixel fun Masks and 2 More Tees. (Both character solos)
Fairly Timely Normal Update 09.28.22
Both on time and a regular amount of stuff. There's a Lenticular Tee, another Pixel Frame, and 2 more Sonic Socks. There's a Movie Play Set, a not very great Chao Cap, and a new Surf Sonic Tote.
A Bit More Variety Update 09.19.22
Start off with a back to school Lunch Carrier, and 2 New all-over Tees. Then there's a Strange Plush, a Motel Mystery, and a better look at Vintage Watches. Last is an interesting Fan Figure custom.
Regular Stuff Update 09.16.22
Another pretty normal update with the exception of...a NEW figure! It's Chaos Zero! Then, there's a new Small Tee, a Rouge the Bat Sweat Shirt, another Head Pillow (but it's kind of odd) then there's Movie Plush and another PJ Set.
First Frontiers Stuff Update 09.05.22
The first merch for Frontiers appears, and naturally it is Pre Order Bonuses. Next, see a Burlington Shirt, 2 more Sleep Wears, a Fun Watch, and the first of the Winter Wear for the season. Last (and least) is a Movie Shirt.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.