This just in!

JAKKS PACIFIC figures are in TARGET AND WALMART NOW, as well as 5 Below (sometimes) 06.19.23

GOOD NEWS: GE Entertainment Has Gotten Back the Sonic license in 2019! Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Hopefully Regular Again Update 07.07.24
Hopefully updates are back to normal with this one. There are Console Heroes, some New Japan Plush, a Jakks Pacific Figure, a Large PreOrder Bonus, and another Shadow Tee. Then see some....Magic The Gathering Cards? They've got Sonic in the game now, believe it or not.
More for the Birthday Month Update 06.23.24
Big month continues with 3 New Legos, 3 New Shirts & a look at Comic Con Clips. Theres also Shadow Funko, some Goggles & a UK Sneakers.
Wearables Mostly Update 06.16.24
Sonic's birthday month must have many/timely updates! So here comes a wearables update with more UK Shoes, more USA Shoes (yes still), a Boot Slippers, and then Two Backpacks. There are also 2 Underwears and a Movie Keychain to see.
How About More Shoes Update 06.11.24
Extra update! Hope you like looking at shoes because there's plenty more on USA Sonic Shoes 3 and now the new page UK Shoes 1. Blog also is updated.
Regular Update 06.09.24
Another normal one, but maybe with more New Clothing. There is also a Strange Puzzle, some Emoji Pillows, & a New Hat. Then the E102 Plush and a Backpack.
Normal Time Update 06.02.24
A regular on time update (good). First see Several New Lego Sets, then the Speed Cafe is popping up in Texas now. Next are some Water Shoes, then another Regular Shoes, then see an Upcoming Card Game. and last (and also least) is a Horrible Mutant Pillow to avoid.
Oops All Shoes Extra Update 05.27.24
It's not Cap'n Crunch's Oops All Berries, it's Sonic's Oops All Shoes because there are ELEVEN shoes to see that are out right now in local stores (2 pages).
Decent Variety Update 05.26.24
An on-time update with good variety. First see a UK Dinner Set, then a France Lunch Set, then some Asia Limited Bonus Things. Next are Bargain Tees, and there are Several Puzzle/Game items, plus 2 more Winter Wears.
Extra Wearable Update 05.20.24
Too many clothes piling up: extra update required. First see Cozy Sleepwears, then a Slide Sandal and last Many Shirts at Kohls & Burlington.
Another Timely Normal Update 05.19.24
Back to the usual with Another Key Blaster, a Loungefly Bag, a Summer Swim Trunks plus Towel Poncho and 2 tees. There's also Movie Tee.
Better Later Than Not Update 05.16.24
The week doesn't get missed, it's just a bit later. Get ready for summer with a Beach Towel, then see a Shanghai Mall Sega Store (& England building), then there's a New Boss Coming to collect, one New Tee, a Seasonal Sweatshirt and a Sweat Set too.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.