This just in!

BAD NEWS: GE Entertainment is LOSING the Sonic license in April 2017. If you want their really nice looking plushes buy them NOW anywhere you can. They made tons of rare characters including Chaos 0, Charmy & Espio. Prices are going to go way up when the license ends. See & buy them all here before they are gone: GE Sonic Plushes

Sonic Boom Tomy toys are starting to appear in discount overstock retailers in the USA like Marshalls, Ross, & TJMaxx for big markdowns!

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Jazwares LOSES SONIC LICENSE: NO MORE JW TOYS - Any pending JW toy news is now cancelled. No new toy or plush will be released by JW. Info by PatMac & Sonic Stadium

FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Hurricane Unusual Update 09.08.17
This update appears at an odd time no-thanks to a hurricane. But, no wind can blow away Sonic news so see some Spain Plushes, another Bootleg App, a new Sonic Watch, & see some Mysterious Magazines. Last the Mania news goes on with a Mania Poster. (Site blog has more info)
Mania Update 2 Celebration Continues 08.28.17
Celebrate Sonic Mania some more this week with a good look at its fantastic Deluxe Mania Bundle Items. Then see a New Mug, some Socks (again), & an unusually designed new Backpack for Back to School Sonic. Then avoid an embroidered bootleg & see a WonderFest Item.
Mania Update 08.20.17
Celebrate Sonic Mania! Have you gotten your game yet? (PC Version was delayed) To celebrate Mania, this update has Mania Merch starting with a Japan Bandanna, some Sonic Sodas, a LP Mania Record, and an Exclusive Mania SXSW Poster. But there's more with the Metal Mania Card. There's also a fake that's easy to avoid because it's merely a Movie Prop & an Entertainment Video of a mysterious old Russian quiz show.
Regular Update 08.15.17
This update is fairly normal...as it has several categories of interesting things. First see a Prototype in an unusual place, Avoid several Bootlegs, see fan photos for the Kidrobot Sonic Keychains, a Korean Bonus Item, a strange old Quote Tee & a classic Sonic Plush.
Book Update 08.07.17
The Cook & Becker Big Sonic Coffee Table Art Book is the star of this week's update with photos, a hands-on review & a video of the special edition. After that, see a Boom Backpack, a Ripoff Game, some Drop Dead Extras, and a Chill Glass.
Return of the Update 07.30.17
After skipping, the update is back & brings more modern stuff! Start off with a Pint Glass, a detailed & nice Lanyard with Charm, & a pretty standard Spencers Sonic Tee. Then see a Boom Wallet & Funny Fan Costume. Last, get a look inside an Old Art Book.
USA Items Mostly Update 07.10.17
This update's main focus is actual new stuff for the USA. See the SDCC Exclusive plush, then a Cool Cup, & Snapback Slogan Hat. Next is a Suspicious Sonic you might want to avoid & a Sonic X DVD. Last is a Stitchy Coin Purse (but it is from Japan)
Do not Miss the bad news: GE Losing Sonic License- Buy Rare Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear also gets an update with pictures to help explain it.