This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 01.12.20 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Normal Variety of Update 01.20.20
This update is all back to normal in content & amount. Enjoy stability with a IDW Jigsaw Puzzle, a Hot Air Balloon Pin, plus 2 Fun New Pillows, and even more of the Toy Factory Plushes. Then there's a nonsense-wacky Bootleg Tee, and an Interesting Contest on a CD.
Monopoly Update 01.12.20
Sonic Monopoly monopolizes this update with many photos on USA Puzzles & Games. But, there's more at USA Winter Wear, Sporting Goods has a Ball, then see some France Feeves, a Flippos Full Set & the rare & expensive Resin Soap Shoe Sonic Figure.
Update of The Next Decade: ALL new-only Items 01.06.20
2020 is here & Sonic continues onward! This update is also larger than normal, so get the new year started on the right red-shoe-foot with a 4 Piece PJ Set, a new Winter Wear Jacket, a Ring Collector Tee, a New Black Mug, TWO PVC Display Figures, cute Toy Factory Plush and a Movie Doll
The last update of 2019! A Big Update! 12.30.19
The final update before 2020 is here! Wow! So, was something Sonic under the tree or elsewhere? Regardless, this update is extra-big to send off 2019 with a Sonic-cool blast of stuff to see. THREE new USA Accessories & Accessory Hub. A Chao Space Mug, a Chao Space Tee, a sad new Movie Section, Toy Factory gets back into plush, see an interesting Dutch Sticker Album, then Panini Stickers. Also another Puzzle Can Japan, & a Knuckles Notebook.
Before Xmas Update 12.23.19
The last update before the big day! There's still time for Sonic items to go under the Menorah or the Tree, so get started with a new Sonic Board Game, then a New Tee would be good, plus Socks & Watch Accessories, an Exciting PVC Classic Figure Pre-Order, a Cameo, & some Summer/Winter Holiday Dolls to see.
Holiday Season Extra Items Update 12.16.19
Keep the holiday season rolling with more stuff than usual! There are some Wacky Costume Pajamas, two different Cameos, & the New Bendies Are Here! Next see a Joypolis Goods Shelf, some Socks at Target, a Brazil Plush, a Sony Plush? (yep) plus the Segaprize EU Tag & Tube Mystery is Solved! (after years...)
Extra Accessories Update 12.09.19
Keeping holiday gifts in mind with this update too, there are extra accessories! See a Light Up Watch & Sonic Socks, then the Cook & Becker book update, yet another Sonic PJs Set & keep up the holiday mood with a Christmas Movie Cameo. Not even a grinch would recieve this nasty fake sticker book though.
First Holiday Season Update 12.01.19
It's the holiday season! What gifts are best? Ones involving Sonic...of course. Take a look around at the new Minimates 4 Pack, some new Sonic PJs, a Sonic Dance Power CD, a probable Japan Keychain, a better (and worse) look at the Sonic Head Mug and some UK Misc Items.
GE May Be Getting Sonic License Back But: Buy Rare Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.