This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 01.12.20 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Only New Stuff Update 11.24.20
This update has only things that are new /coming soon. Get started in a new store with 5 Below LED Watch, then see Kohls 3 Piece PJ Set, all of the 2nd set of Jakks Pacific Small Sonic Figures, an Old Navy Exclusive Tee, the coming-soon Encyclo-Speed-Ia Book & the Zen Monkey Classic Patches. A new Jakks Pacific Plush you can find in Target, plus a Scare! (Find that fake, and you'll have a real fright...)
Wrong Time Late Update 11.15.20
The update was posted but the Index didn't. There's still stuff! First a New Mug, a Winter Wear, a School Notebook, another costly Phone Case, and a New Tee but they all have in common the Graffiti Theme. Then there is a Silver POP figure & a Sonic Music.
Hurricane Time Update 11.08.20
The power is still on and so is the update. Now the Triunfo Sonic Pin selection is complete. There are 2 more Sonic Music Items, Zen Monkey Super Sonic Pin, the Sega Shop is updating with Graffiti Sonic for Winter & More Graffiti Sonic. There are also some Expensive Guitars.
Average Update 11.01.20
This update is fairly standard. There is Just Funky's Event Booth to inspect, a Curry Meme (I guess), some SA1 Pencil Sets, some Interesting Bootlegs, an old Mascot Suit (seen in cameos too!), plus a New Movie Mascot appearance.
Modern Things You Can Get Update 10.26.20
This update features things you can buy now like the Game Cube Style Sonic Switch Controller, the Classic Mighty & Amy Plush and a Pixel Style Blanket. There is also a buy-able Fall-Guy Cameo, some face cover masks and a look at Prototype Mighty Doll.
Clearing out the image bins update 10.19.20
This update features some clean-up items that have sat for a while. But, get started with the unusual See-Saw Figure, see some Canada (probably) Wackers, there are 2 Advent Calendars, a Burger King Kids Club, some kind of Mini Helmet, a Mutant Backpack and 3 Different Dolls.
On Time Update 10.12.20
This one is on time & regular on stuff. There's a costly but nice Cospa Jacket, a Fan Helmet, and an Unknown Sneaker Box. There are also some Prototypes from a new company, several Bootlegs to Avoid, and a Japan Calendar.
Late Update 10.06.20
The update isn't on time, but it has a normal amount of stuff. See an artistic Sonic Tee Design, some Sonic Statues, a wierd, old Plastic Alarm Clock, and another Segaworld Sydney Tee. Then there's another discovered Sonic Dance CD & a new different USA Plush doll.
Mostly not USA but Rather Mostly Japan Update 09.28.20
Japan goes into the spotlight thanks to Cospa this week with 3 New Sonic Tees, a Cool Canvas Bag & a Thermos. Then there's a Vinyl Figure, a Sticker Sheet, and the first Fan Wig. (of this exact sort)

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.