This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Fairly Timely Normal Update 09.28.22
Both on time and a regular amount of stuff. There's a Lenticular Tee, another Pixel Frame, and 2 more Sonic Socks. There's a Movie Play Set, a not very great Chao Cap, and a new Surf Sonic Tote.
A Bit More Variety Update 09.19.22
Start off with a back to school Lunch Carrier, and 2 New all-over Tees. Then there's a Strange Plush, a Motel Mystery, and a better look at Vintage Watches. Last is an interesting Fan Figure custom.
Regular Stuff Update 09.16.22
Another pretty normal update with the exception of...a NEW figure! It's Chaos Zero! Then, there's a new Small Tee, a Rouge the Bat Sweat Shirt, another Head Pillow (but it's kind of odd) then there's Movie Plush and another PJ Set.
First Frontiers Stuff Update 09.05.22
The first merch for Frontiers appears, and naturally it is Pre Order Bonuses. Next, see a Burlington Shirt, 2 more Sleep Wears, a Fun Watch, and the first of the Winter Wear for the season. Last (and least) is a Movie Shirt.
Regular Update 08.31.22
A normal update with ok variety. There is a Chao Plush Comparison, a different box for the Count Down Display Figure, some odd Movie Tapes, finally a New Store Display Sonic is seen, there's another Kohls Tee and some interesting Slide Sandals to see.
Extra Item & New Page Update 08.22.22
The site gets a new page this week with Jakks Pacific Playsets. (With a new playset, of course) Then go to see 2 new Display Figures, a Movie Clothing, three Japan Movie Plush, 5 Fall Guys Virtual Items, and a New Keyboard. Last, the Shadow HandySanz is proven real.
Timely Update but 1 less item 08.16.22
Image bin error causes 5 items update. But, they're an all right variety so start off with a License Plate Frame (is it the first? Maybe!), a Ray Figure, there's another Tee Shorts Set, a Back to School Bag set, and another Mutant Ball...but this time it's Shadow.
On Time Again Update has 2 of almostEverything 08.08.22
A timely update with double the fun for each entry. First there's 2 New Home Decor Items, (yes its the chia head) 2 Movie Items, and a Sleep Wear 2 Set. Next are a Tee Pair, and a better look at 2 Small Jakks Pacific Figures. Then there's new Jakks Gold Line Sonic & a Gimmick Watch.
Fairly Normal Update 08.03.22
Fairly normal time, fairly normal variety. There are 3 New UK Slippers (fun ones too!), 2 more USA Clothing, a Sonic Big Towel, some out of date Emojis, an assumed-Australia Case Set, and a Super Sonic Funko, but it glows.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.