This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
On Time Again Update has 2 of almostEverything 08.08.22
A timely update with double the fun for each entry. First there's 2 New Home Decor Items, (yes its the chia head) 2 Movie Items, and a Sleep Wear 2 Set. Next are a Tee Pair, and a better look at 2 Small Jakks Pacific Figures. Then there's new Jakks Gold Line Sonic & a Gimmick Watch.
Fairly Normal Update 08.03.22
Fairly normal time, fairly normal variety. There are 3 New UK Slippers (fun ones too!), 2 more USA Clothing, a Sonic Big Towel, some out of date Emojis, an assumed-Australia Case Set, and a Super Sonic Funko, but it glows.
Make-Up Update 07.28.22
This update makes up for the skipped one. Start off with a New Backpack, then there's a Movie Backpack Set, and (finally) a New Tooth Brush. Next, the UK sees more Sonic action with 2 Pairs of Slippers. There are also 2 New Clothing items and a Face Off 2 Pack Figures.
Later Update 07.27.22
Update off schedule again, but on target with the amount of items. There's another Pixel Frame, 2 more Shorts Sets, a new Hoodie (despite summer), and some Very Cute Pins. Next see yet another LED Watch and finally something for the UK with a Round Sonic Rug.
More than Usual Update 07.11.22
An unusual amount of Sonic stuff continues to go to market so...on with the more! There are 2 New Clothing Sets, 2 more Pin Sets, a Shadow Car, an out of season Ugly Sweater, 2 More Mugs, a Pool Towel and a Tank Top too.
July On Time Update 07.04.22
The update returns to normal & is also on time. The largest clothing set released to date starts off with a 5 Piece Set, then Animigos Socks gets another, there is a Costly Bath Robe, a better look at Small Line Mighty Figure, more good stuff from the Pin Kings and a Walmart Throw Blanket.
Slightly Delayed Large Update 06.30.22
A bit late, but June keeps the celebration going with even more items. There's a Fun Party Set, 3 New Socks, a 4 Piece Clothing Set, an unusual Winter Wear Pair, a better look at Small Line Tails Figure, another Glasses Case, the Robotnick Movie Figure, 4 More Pins and a...Mutant Misfit item too.
More for the Birthday Month Celebration 06.20.22
Celebrate all June long with more than usual for Sonic's birthday. Start off with New Craftables Amy Rose, a store-look at the Tails Hugme Plush, a
Winter Wear 3 Pc Set, a...Foam Dart Gun? Yes...with Sonic. There are 4 New Socks, 3 Toddler Tees, some Green Hill Glasses & 2 Movie Figures to see.
Sonic's Birthday Month Update Again but even more 06.12.22
June continues with more items so get set with 3 New Caps, then 2 More Movie Merch, a Bio World Bottle, a sweat shirt Winter Wear, a...Game Locker? That's new. Then, 2 More Modern Tees and 2 Small Line Figures.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.