This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 01.12.20 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Deluxe Update 08.10.20
More merch, more updating. Sonic is apparently seeing a surge of popularity? Time to start the fun in Germany Items, then 2 Boom Figures, and 3 Japan Clothing items. Then there's an Iridescent Bag, & biggest news REAL ACTION Figures are back! See 'em all! Next Dollar General gets DVDs, theres another Calender of Crud entry (Valentines), some Shapes Erasers, & 2 annoying bootlegs to avoid.
Even More Stuff Around-The-World Update 08.02.20
Sonic Merchandise is practically raining down photos lately so this update is also extra big, more than double size! Go around the world too! There are 8 Japanese Sonic Ties, 4 Different UK Tooth Brushes, an Acrylic DJ Decor, Netherlands Comic Comparison, a Finland Comic, then some Italy Pencil Cases, fan event USA Sonic Sushi Celebration? USA Socks 2 Pairs, an Australia Photo Frame, some Boom DVDs and finally a Pin Pair.
Large Clothing & Variety Update 07.26.20
Another that's larger than normal, this time with clothing & variety. Kohls continues this week with a PJ 4 Piece Sonic Set, TWO different sets of underwear, & possibly a Little Tee. A Sonic School Set made Amazon's best seller! See what is a Magical Mosh Misfit, a Bike Helmet UK, a Big Nose Bootleg & finally a mysterious stretchy Sonic.
Double the Stuff at Kohls Stores Update 07.19.20
This update has twice as much as normal again so get started fast with 3 New USA Sonic Shirts, then a Kohls 5 Piece School Bag Set. There's a Metal Sonic Ball, a 3 Piece PJ set at Kohls, as well as TWO 5 Piece Socks sets, & a Movie Tee. Then see a Strange Boom Copter & 2 Japan Tees.
lothing Spotlight Update 07.13.20
This update highlights Modern Clothing & Old Navy, with several items. There's also a seldom-seen UK Sonic Bike, a Canada Scooter, 2 Villiage Vanguard Tees, a KeyChain Charm Set & a Pixel Puyo Paper folder thing.
After 4th of July Update 07.06.20
An actual 4th of July Item appears? Yes, too bad it's at Calendar of Crud. But, there's good stuff to see at USA Accessories, THREE new Sonic Clothing, a really rare & Xtreme Cassette Player, some Japan Keychains, and 60th Anniversary Pins. Links page has been updated/fixed with another site to buy figures too.
Modern Items Normal Update 06.28.20
This update features mostly modern items & things arrivng on shelves now/or soon. Start off with some Odd Body Socks, 3 new Tees, & a Sweat Shirt Sonic. Then, there are Joypolis Badges, the first Ray the Squirrel Merchandise, another Garage Kit & a Werehog Skateboard.
Extra-Big Really-Large Update 06.22.20
Now here goes a giant-size update, with more than double the stuff! Time for mass merch with 3 new Japan Clothing, some Joypolis Keychains, & Segaworld Outdoor photo. Then there's a SWS Mug, a Funky Fleece, a new Target Tee, Rare Black Shoes, 2 Japan School Puyos? (yes), a German Plush & Calendar Crud.
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GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.