This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Trying to Fix the Update 10.10.21
Updates struggling...maybe a larger one can help fix things. Beware of Bootlegs gets a Backpack Lesson, then there's a Super "ice-cool" Advent...Figure? Yes! A Travel Top Cup is spotted, then the 9090 Brand Teams Up With Sonic, there's another PJ Set at Old Navy, a Mutant Backpack & More Sanitizer Sonics.
Normal Update But It's Late 09.24.21
A normal sized update that is late. You can see a Laptop Sleeve, even more 5 Pack Underwear (stylish, this time), Old Navy gets another Tee, there is also a Walmart Pajama Set and a better look at the Phunny Plush Sonic.
Ordinary Update 09.13.21
A normal update at the normal time, so it is good. First see Two USA Home Decor items you can get now, then 2 New Tees, and a Cool Socks Pack. Then there's a Hoodie Pajama, a Movie Hat, and 3 Bootlegs. Last is a Chinese Plush to see.
Less Timely than Usual Update 09.02.21
A not-on-time update, but it does have modern items. There are 2 New Clothing to see, a Hoodie at Target, another Movie Tee, even more Sonic Pajamas, a fun Fan Car, and another Funko, this time with a chao.
Extra Items Update 08.23.21
A timely update with a few extra things. Start off in Spain with a Pin, then there's another Can Badge (but older). There are 2 New Tees (Eggman!), a Sweat Shirt Set, a Pajama Set, yet another Hat & Socks in an unusual location.
The Update is On Time 08.16.21
It's on time so time to get on with looking at stuff including Wa Sonic Can Badge Set, a Smoothie Mystery, a Figure-First (It's Mecha Sonic), & a better look at the Diecast Vehicles Wave 1. Then there's 2 New Tees, an IDW Comic....pajama? (yes) & a USA Store Display.
Late Update Again 08.11.21
Trying to keep up with the update, maybe it's working. First, see the cool new Egg Robot Battle Playset, then somewhat strange Laffin' Sonic figure. There is also a Boxed Plush, the 30th Anniversary IDW Item, and a new game Sonic Battle Racers, though it could use an explanation.

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.