This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
New Page Time Update 03.21.23
This update welcomes in a new page: Sonic Shoes! So be sure to stop by for a new fun pair. Then there's another Bakcpack, more open-carded Figures to thwart the scalpers, a first look at the Upcoming Cream Rabbit Figure, a Sweat Set and a Movie Hat.
Missed an Update 03.13.23
Well it missed one, but the update is back with a New Tee, a first look at Modern Tails Display Figure, more Winter Wear and a possible Music Single. Then, there's the Single Card Chopper Fish and some fun Electronic Gold Ring Toys on the way.
Variety Time Update 03.02.23
This update brings more variety this time with a Chinese Exclusive, some Brazil Toys you can get now, and a look at some Old Japan Paper Goods. Then there's an Upcoming Display Figure, some Winter Wear Sweatshirts, and a New Jakks Pacific Figure.
Figure Fun Update 02.20.23
Start off with an Annoyed Motion Figure, then see upcoming 5 Inch Jakks Pacific Figures. Next there's (Finally) the Silver Diecast Car figure, but there are also more Sonic Socks, some slightly suspicious Thermal Set, and last (and least) is another entry for Mutant Gear the Sonic PopTater Figure.
New Things Update 02.15.23
Everything on this update is new, or a prototype. Start off with the best news first Proto Photo Nendoroid Tails Figure. Then see a Winter Zip Combo, a fun shirt with Speed Team slogan, and 2 More Sleep Wears (but beware), then Numskull's Switch Case & last (and least) a Mutant Super Sonic Plush.
Regular Update 02.08.23
More normal timing, more normal categories...but plenty of fun! Start off with some Cool Birthday Cards, then see 2 More Journeys clothing (and maybe a Sonic first?) Then there's Open Card Amy Figure, another 3 Piece PJ Set & 2 Hoodies. Last & coolest is the First 4 Figures Chaos Control Shadow.
Slightly More Timely Update 02.02.23
A bit more variety this time with 2 Different Tees, some Display Figures (but not great?), an actual Mephiles Plush (it's real), and some Prime Prototypes. Then there's another look at the Frontiers Convention Booth and a Fan Ice Sculpture to see.
Better Variety Update 01.27.23
It may be late, but it didn't skip. This update has no less than Six New Tees, a Badnick Plush with 2 firsts, a better look at Just Toys Shadow, there is a Burger King Spain Poster (that brings up some questions, a fun Amy Rose Classic Controller Holder and some AI-Avoiding Fakes? It's ture & dumb!
Mostly Journeys Store Update 01.16.23
Interestingly 1 store provides most items on this update: Its Journey's. But first there's a set of Keychain Clips. Then see a Hoodie, then 2 Classic Style Tees, a
School Bag Set, 2 more Sonic Cap Hats, and 3 Character Slippers. Last (and least) is a Movie Tee.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.