This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 01.12.20 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Two of Most Things Update 03.01.21
This update has two of most of the categories to keep up with merch sightings. First see Two Sonic Backpacks, Two Sonic Cap Hats, and 2 Fleecy Sonic Blankets. Then there are 2 Zen Monkey Enamel Pins, a Lego Prototype and a German Movie Cardboard.
Extra Stuff Update 02.21.21
To keep up with amount of new things, this is another larger update. Start off with this Classic France Statue, see 2 More USA School Bags, a Wall Clock, and even more Sonic Pajamas. Next is a Better Look at the Back Pack Figures, another Sonic Swim Shirt, a Super Silly Uganda Bootleg & Horrible Hotwheels.
Target Store Only Update 02.15.21
Target is going hog wild for Sonic! This entire update is ALL found in Target, so go for shopping Sonic fun to see a 3 Piece Kids Jogger Set, 6 more kids Socks, an Unfortunate Mutant Backpack, and a New Fleecy Blanket. There's also a Shadow Plush Backpack, some Girls Amy Pajamas & 4 Just Funky Look Boxes.
Some Variety Update 02.08.21
A bit more variety this time on a larger update to accomodate lots of new releases. The coolest of which are 2 Sonic Figpins. There's also a Mens Tee, a suspicious sweat-suit, some Costly Display Figures, a Classic Cap, some Sleep Wear Set, a Merry Mutant and Segaworld Sydney Plushes get a closer look.
All USA Update Again 02.01.21
Another update where it's just USA stuff? At least that's all that's getting found...There are some Fun Adults Socks, 2 Gotta Go Fast Shirts, a Winter Beanie, another all-over-Backpack, a set of Sonic Hygene Sanitizers, and a Really Large Sonic Pin, it's a Figpin. BLOG has NEW SONIC SHOW Announcement!
Normal Update 01.25.21
Normal update on the normal day. Yay! See another Sonic Backpack, then 2 more Sonic Tees. Next is a Mens Winter Wear & a Wacky Mens PJ suit. There are also 2 Movie Items, and a Bootleg Keychain.
New Year New Stuff Only Update 01.18.21
In this new year, this update only has new items. There is a new Cheese the Chao plush, a Mens Long Sleeve Shirt, two more New Sonic Tees, a Jakks Pacific Small Line Chao Figure, and Sonic Mania Mens Underwear., Last is a Mini Backpack bargain.
First Larger Update of the Year 01.11.21
New year, even more stuff, apparently. There is another 4 Pack of Boxer Breifs, an Adult Size Winter Wear, two new Sonic Shirts, the Movie Blu Ray Disk is out, there is a Fun Box Socks 3 Pack, some Sleep Wear again, a Strange Cameo appearance, a Watch Warning of a Bad Break & a Sad Puzzle to Avoid.

GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.