This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 08.25.19 - First Wave Bendy Shadow, Sonic, Tails, Knuckles.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Jazwares LOST the Sonic license in 2017.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
First Holiday Season Update 12.01.19
It's the holiday season! What gifts are best? Ones involving Sonic...of course. Take a look around at the new Minimates 4 Pack, some new Sonic PJs, a Sonic Dance Power CD, a probable Japan Keychain, a better (and worse) look at the Sonic Head Mug and some UK Misc Items.
Plush & Clothes Update 11.25.19
The pre-Thanksgiving update brings more Sonic Pajamas, another 2019 Tee, a better look at TecToy Brazil Plush, plus the last of Dark Chao & a large Sonic. There's also a few random (& 1 mystery item) two different Sonic Foods Japan ,& a new company arrives with a Big Graffiti Sonic Poster.
Staying Warm Cozy Items Update 11.18.19
Cold weather all around? Warm up with an update of things meant to be cozy. First there is some New Underwear Breifs, then some Flannel PJs, and a whole Sonic Bed Set. A Sonic Winter Hat also appears, along with more Tomy Plush photos. Last (and least) is a Fan Object you shouldn't do. Gear Blog Updated.
Still More Extra Items & Cozy Fall Items Update 11.11.19
This update also brings more than usual items all around. There's 2 Phunny New Plush in town, 3 more Japan Keychains, a Winter Wear for November, then some Cozy Sonic Sleepwear, some Fleecy Sonic Slippers, a Green Hill Pinball Playset, a Shadow Guide Book AND 12 Books,
Extra Items Update 11.04.19
This update is larger than normal with extra items! Get started with more of the Dark Chao Plush, then see its Prototype Plush. Then a rare sight with the Drop Dead Emeralds, a Spinning Package, some Suspicious Boom Figures, Three Fan Figures & a Terrible Fake Jacket.
Halloween Scare Update 10.27.19
As the last update before the spooktastic day, of course something scary must appear---and it's the most frightful item yet? On Halloween USA Sonic. (Scroll to the bottom for a fright but it's not the kind anyone wants, ugh) Non-spooky things include a Joypolis Mystery Box, Some Pin Buttons, yet another Socks Set, some Comics Characters Pins, & a better look at Fun4All Medium Size Plush.
Extra Items Update 10.21.19
This update has lots of items to see, more than usual, even. Start off with a New & Old USA Plush, then see several new Australia Prize Plushes, a Boom DVD Figure Set, a 5-Piece Bakcpack Set, a new Sonic Tee, and then the big news Jakks Pacific Wave 2 Figures Photos!
Recent Things Only Update 10.14.19
Only things recently-released appear on this update...whether anyone found them or not is another story. Start off with Korea Tails Plush, then the Circle Sonic Lunch Bag & GrayScale Tails (And Sonic) from Tomy...but then the Dark Chao Mystery appears! There's also Socks. Last & least is a Monkey Mascot ripoff.
GE May Be Getting Sonic License Back But: Buy Rare Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.