This just in!

JAKKS PACIFIC figures are in TARGET AND WALMART NOW, as well as 5 Below (sometimes) 06.19.23

GOOD NEWS: GE Entertainment Has Gotten Back the Sonic license in 2019! Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
More Than 1 of Things Update 09.19.23
A timely update with several items in each photo. There are Glitter Keychains, a 5 Pack of Squishme, some Switch Controllers, a better look at Jakks Pacific Small Line Figures, 2 New Diecast Cars, some Sonic Fans (for fans!) and last by itself is a Prime Backpack.
Later But More Stuff Update 09.13.23
Update is late so it has 9 items instead. There's a Target Socks 3 Pack, 3 Underwears from Japan, and a Baby Movie Prototype to start with. Then see an Ice Cream Promotion, plus the Promo Hat too. There's some...Modern (fan) Art, a Jakks Pacific Plush, a GE Plush, Tails Figure & Gamescom Big Lego Display.
Current Items Mostly Update 09.04.23
This update has upcoming, and stuff that's out now. See the Faster Sleep set, a look at Wave 14 Small Figures, a Japan Guitar, and Nendoroid Knuckles. Then there's the Stardust Speedway Zone Playset & Unstoppable Lunch box. Last is an interesting Vintage Photo of Segaworld Natsumi.
Larger Update 08.28.23
An update with a bit more, so get started with a New Hat, a (finally) look at Uncommon Amy Buildable, more from Figpin (But dissapoint), and a preview of a 2024 Calender. There's also Goo Jit Zu Minis, more Prime Figures, and Upcoming Small Figures & Upcoming 5 Inch Figures too.
Sonic Prime Update 08.21.23
A bit of a double update this time because Sonic Prime Page debuts. There's also a whole regular update too so be sure to see a Lego Pin, some Toddler Crocs, a bit of an Odd Bedroom Surprise Box, some Tiles in Slime, and 2 more outfits a Winter 2 Piece and a Summer 2 Piece.
A Bit More than Usual (from Walmart)Update 08.14.23
Update with extra items incoming in a timely manner (finally) Start off with a Tees 4 Pack, then see 2 Swim Wear. There's a New Watch to watch for, some Prototype Plush, an ad to show SDCC Pop Shadow, a Hooded Towel , some Checkered Slide Sandals & a Good 2 Grow 3 Pack Juices.
SDCC Reveals Update 08.07.23
The SDCC took place recently, and several things were revealed there. This update starts them off with a Goo Jit Zu exclusive & an elusive Eggman Figpin. Then Power-A revealed a USA & UK release of Sonic Switch Accessories. Phenom Elite brings Sonic & Knuckles to Football Gear. Then there are 2 New Outfits.
The good, the bad & the odd Update 07.31.23
This update has the good: A Blaze the Cat Figure, finally! Nice! Some Cool Tees, and a Long Sleeve Tee. It's also got the Bad which includes some Brickheadz and a sad Shadow Lunchbox Head. Then there's the Odd which are some Food Theme Pins.
All Toys Update 07.25.23
Time for toys this update! Start off with a Sonic Bearbrick, then see a Tee & Toy Combo. Next is a place for toys The Lego Sonic Booth. Then the Lego Amy Island and even a Lego Keychain. Next is a look at New Knuckles Figure & Buzz Bomber too. The only non toy is a Winter Wear Hoodie.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.