This just in!

First 4 Figures F4F is making a SUPER SHADOW statue soon. Announced July 2021 actual release date unknown yet

JAKKS PACIFIC figures are in TARGET AND WALMART NOW 05.12.21 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
More for the Birthday Month Celebration 06.20.22
Celebrate all June long with more than usual for Sonic's birthday. Start off with New Craftables Amy Rose, a store-look at the Tails Hugme Plush, a
Winter Wear 3 Pc Set, a...Foam Dart Gun? Yes...with Sonic. There are 4 New Socks, 3 Toddler Tees, some Green Hill Glasses & 2 Movie Figures to see.
Sonic's Birthday Month Update Again but even more 06.12.22
June continues with more items so get set with 3 New Caps, then 2 More Movie Merch, a Bio World Bottle, a sweat shirt Winter Wear, a...Game Locker? That's new. Then, 2 More Modern Tees and 2 Small Line Figures.
Sonic's Birthday Month Update 06.06.22
June is the month for Sonic's Birthday so more than usual stuff will be on every update! First start off with 3 New Housewares, then a Comic Book, some more Golf Balls in Japan, a better look at Mini Backpack, the Classic Eggman Plush is out, and 3 More Sonic Pajamas too.
Still on Time Update: Timelyness Continues 05.29.22
Another slightly-more-stuff update, but at least it's on time again. See 3 New Housewares, another Sleep Set, & the new Hotwheels Sonic Cars. Then there's some Movie Prop Statues, an old Contest Poster & items from the Thank-You Mart (whatever that may be)
Still on Time Update 05.22.22
Hopefully back to normal now, you can start with 3 all new Home Decor Items, then see some Sonic Uno Cards, a Mascot Sighting, an Interesting Tram and more PJs from Kohls. Then there's a Winter Wear shirt too.
More on Time Update 05.16.22
Schedule improving, stuff increasing! Start off with 2 more Blankets, then 2 Small Line Figures. Next is another Guinness World Record (this time for a fan!), and More Movie Items. Then see the Upcoming Rouge Figure, an Expensive Board, a Silly Fake Mug, DraculaBite Tees (very metal) and a Tikal Plush (finally!)
On Time Again Update 05.09.22
Another larger than usual update to try and get things on schedule better. This has a Fun Fan Lego, another Jakks Pacific Deluxe Figure, the turn arounds for the E102 Omega Figure, a Europe Puzzle, 2 New Housewares, some Rotten Bootlegs, more from Handy Sanz (now modern!) & More Movie Stuff too.
Many Categories Update 05.02.22
To make up for the skipped one, this update has many categories. There's a New Hat, a New Xbox Controller, and some Sonic Fila Shoes (that you probably can't get). Next is the Encyclo-Speed-ia, a Winter Wear, a Ramen Bowl & more from King Ice Sonic. Next is a Spain Promo & some...Odd Ketchup.
Movie Release Update 04.11.22
Whether you like it or not, Sonic Movie 2 is out (and actually making money hmm) So you should see a Movie Event photo, then 2 Movie Merchandise. But, there's much more with USA Home Decor 2 Items, 2 more Winter Wear, a PJ Set, some New Sonic Shorts, the Goo Jit Zu Sonic figure, & Fang Knack the weasel finally gets a plush (interesting!)

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.