This just in!

GOOD NEWS: GE Entertainment is GETTING BACK the Sonic license in 2019! They LOST the license in 2017, pushing up the prices on their uncommon characters. Who will they choose as the line returns? Older items can be seen at: GE Sonic Plushes

JAKKS PACIFIC figures are in TARGET NOW 01.12.20 - First Wave Bendy Shadow, Sonic, Tails, Knuckles/2nd wave Eggman, MS, Super Sonic.

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
Tomy GOT the Sonic license for modern, Boom & classic lines for plush & figures and LOST IT in 2019.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
After 4th of July Update 07.06.20
An actual 4th of July Item appears? Yes, too bad it's at Calendar of Crud. But, there's good stuff to see at USA Accessories, THREE new Sonic Clothing, a really rare & Xtreme Cassette Player, some Japan Keychains, and 60th Anniversary Pins. Links page has been updated/fixed with another site to buy figures too.
Modern Items Normal Update 06.28.20
This update features mostly modern items & things arrivng on shelves now/or soon. Start off with some Odd Body Socks, 3 new Tees, & a Sweat Shirt Sonic. Then, there are Joypolis Badges, the first Ray the Squirrel Merchandise, another Garage Kit & a Werehog Skateboard.
Extra-Big Really-Large Update 06.22.20
Now here goes a giant-size update, with more than double the stuff! Time for mass merch with 3 new Japan Clothing, some Joypolis Keychains, & Segaworld Outdoor photo. Then there's a SWS Mug, a Funky Fleece, a new Target Tee, Rare Black Shoes, 2 Japan School Puyos? (yes), a German Plush & Calendar Crud.
Update With An Article 06.14.20
This update has something new: a large entry that's part article. You can see it at Prototypes 12, but there's regular fun too like New Jakks Pacific Figures (again!), 2 more Phone Cases, a better look at Neo Metal Tech Deck, a Circle Scarf, some Fun Keychains, & a Cute mini Pin Set.
Back To Normal Update 06.07.20
The update gets back to normal this week with a Ski Sonic Pin, a Movie Notebook plus a Regular Notebook, then there's a strange Offensive Item, a Parody Reference to see, & probably some Rare Thank-Yous.
Double-Stuff Update 2: The Second One 06.01.20
Still more stuff this week, so it's another double size update with 12+ things. See a Stylish Forces Keychain, a New Style of Tee in the US, there are 4 different Thunderbox Collab Japan Items, a New Hat, 2 Thunderbox Pins, a Netherlands Exclusive Snowboard, 2 Movie Mugs & Exciting Boom8 Modern Figures.
Double-Stuff Update 05.24.20
Quarantine mostly continues, but this update is packed with DOUBLE the stuff of a normal update! Check out twice as much this week starting on Japan Pins, then a Mini Standee, there are 2 Movie Merch Clothing, a Infinite Prototype (it's good news to see a bad guy), there are FOUR new Jakks Pacific Figures, a Mysterious French Sonic Book, and a new Fan Items Area Garage Kit Figures with at least 4 to see.
Kinds of Sonic Update 05.18.20
More stuff, more styles! See some Boom Cutie Clips to start, then Emoji Style Socks, and Forces Disks (what are they), then a Rare Cassette Player, an Arcade Style...Mug Box? (It's true) then watch an Arcade Video for fun, see an Uncommon Book, & a Very Unfortunate Cake photo that's....not for kids.
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GE Got the Sonic License back, you may be able to buy Characters Now at GE Sonic Plushes

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.