This just in!

JAKKS PACIFIC figures are in TARGET AND WALMART NOW, as well as 5 Below (sometimes) 06.19.23

GOOD NEWS: GE Entertainment Has Gotten Back the Sonic license in 2019! Older items can be seen at: GE Sonic Plushes

BEWARE of FAKE SONIC AMIIBO figures - ONLY Sonic is official - any other Sonic character is NOT a real Amiibo = don't buy it.
FAKE FANG warning. Fake Fang/Knack plushes are all over ebay. See the Bootleg Guide on how to avoid him before you bid!

SonicGear appears in an article on Sonic Merchandise! Be sure to read it at The Sonic Stadium.

Announcements & The Latest Updates
Return of the InternetUpdate Part 2 12.07.24
Trying to make up for lost update...a whole bunch of stuff appears. There's 3 More Homegoods, Loads of Display Figures, a Xmas Item, some New Pez, another Loungefly Wallet, and 2 more Tees. NKOK has the Amy Racer, there's Small Line Capsule, and Caltoy appears on Plush 2. Finally a heap of Movie Items.
England & Japan Update 12.06.24
The internet issues end, so England & Japan update can begin the makeup updates. There's an odd Electronics Item, two new Toys Magazines, some Sonic Shadow Generations Clothing, and a look at Meal Prizes. Then Japan gets New Cospa Clothes and Amazon Designs. Next are lots of Stickers and Cafe Photos.
Regular Update 11.02.24
A normal update this time, but the next update will skip. Christmas gets started (a bit early) on Christmas Sonic, then there's a New Hat, and Backpack with new feature too. Next up see some pins (but you can't get one of them) and then more Sonic Japan Places including TGS.
Make-Up Update 10.25.24
An update to make up for the missed one in early October. This has lots of new stuff so Start with Socks, then see More New Tees, a Movie Costume, two more Display Figures, then 2 More Plush Dolls and finally a Primark Wallet.
Wearable Update 10.21.24
An update only for Sonic wear-ables. There are LOTS of New Tees to see (with a Mosaic Mystery too), plus Winter Wear gets more & then a Necklace Pair.
Less Categories but More Items Update 10.01.24
Only 3 categories, but each one has many more things on it than usual. First there is more Winter Wear, then even more Clothing & then appropriately timed Sonic School Supplies are added.
Even More Categories Update 09.23.24
Still more categories this week to catch up, now there's 9. First buyer beware a wallet, then see...a Sonic Suitcase? It's true! Next are more Figural Clips, then some costly Mining Kits appear, next is a Prime Pin, Some Squishamallows, more Jewelry, then a look at Neo Metal Figure & finally Crystal Cubes.
More Categories Update 09.17.24
This one has more categories than usual. There are New Japan Tees, Japan Keychains, cool Japan Pins and a Anti-Disaster-Poster. Then there's Craft Figures, a look at the new Jada MetalFigs, another Lego Set, a Movie Costume Halloween, and a Bargain Tee.
2 of Stuff On-time Update 09.09.24
Update is on-time with the usual amount of categories, and 2 things for each one. First see some New Plush, then on to Housewares, a couple of SleepWear, and then a Winter Wear, some New Clothing and More Lego Sets.
Lotsa-Socks Update 09.04.24
Trying to make up for missed updates (and keep up with the zillions of things coming out) This mid-week update has the aforementioned Lotsa Socks, but there are also Several New Clothing Items and oddly Mutant Gear gets another unfortunate update.

Don't Use Ad Block on SonicGear mini-article also gets an update with pictures to help explain it.