The CG animated Sonic Prime debut on Netflix in 2023.
The show's theme is different dimensions, where in each one, all the characters and locations are very different. Sonic has to put back together mystical crystal shards to stop Eggman from taking everything over. Each dimension has the familiar cast of characters, but they have different costumes, settings and personalities. This is, of course, 'prime' for toys and merchandise because of all the variations. Naturally, there are several of Eggman too, and he is always up to making more gimmicks and robots along the way.
The items here should be considered WORLD items, so the individual entries should list where they should be able to be bought. It's likely USA will have the most, but it's sure not the only place. Because Prime is different enough than modern/classic and games contexts, its items will be cordoned off onto Prime Pages. This is a general merchandise page, if any one thing becomes too numerous here, it'll get splintered off onto a separate category.
Sonic Gear MainSonic Prime 2 *
Ride on mini Prime Toy toddler item Sonic Prime gets a...ridey mini thing.
This is a toddler type toy where they sit on it and 'drive' around with the steering wheel. The back rest is also a handle so the parents can push them along. It's good indoors or out...but why brand this up with Sonic Prime? It seems out of place or irrelevent because it's not really a show for babies who would be using this?
This is also clearly one of those plastic rebrandable toys that's purposely easy to brand/rebrand with any franchise via factory stickers. The front has the usual Sonic face and logo, the triangle 'windows' have Sonic graphics in them, as do the wheels but that seems like that's it. The packaging, a cardboard base with strap is the most Sonic bit about it with Prime logos & graphics. This is a bit of a strange item.
Prime Plush Sonic 13 Inch Jakks Pacific will also add a POSE-able plush doll to the lineup, but the release time isn't mentioned. They (logically) choose the initial shoe/glove set up for him when he first started going inter-dimensional. The doll comes in an open face Prime-branded cardboard seat box for display in the store.
The plush is...ok. They seem to have done
a standardly all-right job with it. The glove/shoe details are great...but why are the eyes so small? He looks startled and strange. The legs are also unusually thick, which looks a little odd/bottom-heavy. There's also something going on with the ears like they might be 2 separate parts somehow or are extra small? Nothing terrible, and the ears aren't a big deal, the issue seems mostly with the tiny eyes. This is a poseing plush, so it'll have coated components inside and may be able to stand up on its own. Price unknown/will be added once found
PMI Trading Philippenes Plush Backpacks PMI Trading Co certainly sells in the Philippenes, but where else might these plush backpacks appear?
PMI starts off by making most of the characters from Boscage Maze Dimension into 3D Character plush back packs. It's an ok idea but....
They turned out kind of wierd. The Sonic is clearly a previously used pattern that they added new gloves/shoes to to make it 'prime'. That's why it's different than all the others--including different fabric for the body. It has 'big body' but that often happens with 'backpack' anything.
Thorn Rose has her details like the different bangs, green skirt/boots, and head accessories, but what did they do to the eye/expression? She has a zombie-like stare because they're not in the right place. Feral Tails has the green accents & leafy hat...but look at those odd tiny tails. Knuckles seems to have 2D/flat flappy spikes, his leaf hat may be printed on, and you can't see the shoes. The 3 characters are made of a smooth probably nylon type material, while the Sonic is fuzzy fabric.

Opinion Zone:
Why did they bother with this? Unless everyone on Earth knew what Sonic Prime is, carrying one of these around will just look like you bought a sad bootleg of the character. It's not obvious what they're supposed to be/like they just put leaves and hats and smeared paint on the characters for the show--so it's not like it's the backpack people's fault these are wierd, though they could have been executed better, especially the character expressions/faces.

Prime Wave 2 of 5 Inch Figures More from SDCC 2023, here's Jakks Pacific's Wave 2 of their 5 inch size Prime figures. They call this one the "Boscage Maze Wave", but...only 2 of the figures are actual Boscage ones as Rusty Rose never went there, and there are no Shadow variants at all in the show. (His box will be labeled Boscage though)
Sonic has his Boscage gloves/shoes, and there's Gnarly Knuckles with his leaf hat, face paint, and jungle gloves/shoes. If the photo is good, they're still getting things right by having Rusty Rose be taller than even Knuckles. This is a decently thought-out wave, because fans tend to go for Shadow figures no-matter what, and Rusty Rose has such a big part that she needed a 5 inch figure right away.
Prime Backpack USA After the Philippenes (above) the USA (and possibly Europe) will get a Sonic Prime Backpack Plush as well.
This is supposed to appear in Fall 2023, but stores weren't mentioned (probably check Amazon) It's the usual "the character doll is now a ___" deal, where a large plush has a zipper installed in the back so you can fit a few small items in either the head or the body and straps sewn to it so you can 'wear' it around. Sometimes this results in odd big head/big body, but it didn't seem to in this case.
It's a usual Sonic, but he has on the special detailed gloves & shoes from the show. Interestingly, the leg and arm proportions are pretty good/they're long and nothing is stubby nor noodly. The issue comes with the face and head: the ears aren't positioned very well, the eye color parts are too small (so he looks startled) and the spikes are a bit odd. Also, he has "Center Smile" which this the first time a Sonic thing has had that? It's got to be close, as every single other thing really focuses on 1 side or the other. It doesn't look terrible, but it is unusual.
Play by Play Prime Plush 4 In 2024, Play by Play Toys plush division will release 4 Sonic Prime plushes at the 30 centimeter size. The first wave has original/New Yoke Sonic, Renegade Knuckles, Tails Nine and Mr Dr Eggman. They're not stylized much / they're trying to be pretty accurate to the show, so you've got Nine in his whole outfit, the hat/straps & different shoes for Renegade Knuckles & the different gloves/shoes for Sonic. Nine looks determined, Renegade looks concerned, Sonic has a bit of an odd center smile going on and Mr Dr has...tiny teeth? It wasn't mentioned how much they would sell for, or where Playbyplay plans to sell these. They look ok, if they are reasonably priced.
Prime Sonic Regular Figure Turn Arounds This is regular/New Yoke Prime Sonic 5 inch figure. Once you open him from the bubble card, you can notice that the head is made of a different plastic than their regular figures, it's very hard, light weight and hollow. The top down photo shows his head is likely several pieces.
As these figures are slightly larger than their main line, with more articulation, they're usually more expensive too, at about 15 dollars instead of 10. The added articulation here is the elbow joints. Everything also has texture, including his head. The shoe 'fabric' does as well, and the gloves have lots of detail about them that is textured in. He has the usual slight issue with the belly dot paint not being quite thick enough so it looks slightly off-color, but it's not a huge deal.
The interesting part here is that the ankles and wrists are slightly on ball joints so you can tip the feet (as seen here) for more stable poses as well as just twisting them. The bottoms of the shoes do have peg holes, but nothing seems to have a base. This is certainly a worth-while figure if you like the show.
Wave 2 Figure Gnarly Knuckles MOC Wave 2 Figure Rusty Rose MOC Wave 2 Figure Shadow MOC
Wave 2 of the 5 inch figures brings Gnarly Knuckles from Boscage Maze, Rusty Rose from New Yoke & Shadow...who wasn't ever really in the Boscage Maze but is labeled as such here. It also has Boscage Sonic, but his only difference is the shoes and gloves.
Each figure does live up to its proto photo/announcement photo above, with details just like the show. Knuckles' gloves are textured, there's the dirt/paint on his face and the leaf additions are all 3D and well done. His expression is neutral/concerned. Rusty Rose is especially good, because mechanical characters lend themselves very well to action figure joints. These having elbows that can move is also a big boost. They use slightly metallic paint for her, which is also a great move. This one is going to be a great collectible/the character is already popular in the show. Shadow, because he remains unchanged, just pretty much is allowed elbows here, and is 'somewhat hairy textured'. His expression is somewhat negative.

These are all around 15 dollars still, available at Target & Walmart in-store only, not online. (Too bad) They're more money because they are slightly larger and have more details and articulation than the main line figures. However, they're all still good collectibles and should really please fans of the show.