Sonic Gear

Movie Live Action Sonic Merchandise

(That I don't approve of)
So here's a sub-standard title card that's very boring.

After the art fiasco that set the internet ablaze with flames for 'bad design' (true) in 2019 the "Sonic Movie" live action Hollywood production went back to the 'drawing board' and re-made the hideous hedgehog into something more akin to a friendly hairy bigfoot troll that happens to be blue.
People seemed to like this better, and so merchandise moved ahead. However it's #NotMySonic so, like bandana and sports tape loving Boom Sonic (And poor Stupid BoomKnuckles) the merchandise must all get corralled away onto a special page/set so as to keep it from contaminating other items. This is that page.
Twitter Tee Merch Campaign Day 6 Because they had to use up so much more money re-doing the bad art in the movie, naturally they want to hype it up with a campaign, hoping to get people to see it in theaters to make the money they have lost back.
On Twitter, it launched a 12 Days of Sonic give away type thing, along with banners like this. This one is Day 6, and features tees.
The first tee is white with a stock art style rectangle portrait, and the movie's logo beneath. Notice how the art is trying to portray* him "as if he were Modern Sonic" but then it's just a lot of jaggy lines to represent how hairy he is.
The other tee is all black, and has a CG portrait of Movie Sonic as it's only decoration.
*Portray- The non-cg art is clearly being jimmied to take away/minimize the look of the 'movie aspects' like the 2 eyes, odd cat ears, and kind of gummy lower face area to make him more clean-line and 'modern Sonic' looking because that is what's more appealing. Ad discovered by SonicHedgehog11
Movie Talking Plush Is it the Werehog?
No, but it looks just as hairy. This is the "Movie Talking Sonic Plush", who will no doubt say cringey phrases recorded from the movie. It has flat smooth fabric, with that 'cg hair texture' printed all over to give it a sort of mottled look. The lower face is big like the movie, and they have the brow lowered to ease up on the white face-center that separates the eyes.
Why they cropped away the hands/feet is unknown in the photo, it could be a prototype doll of some kind that they needed to show in order to hold the contest. When/if the doll is released, photos will appear here. Photo discovered by SonicHedgehog11
Sonic Movie Novelization Book
This is the "Sonic the Hedgehog Movie Novelization".
Somtimes movies that people feel will be popular get a novelization...and...here comes hollywood with this book. The front says "now a major motion picture". Items like this are pretty common when the movie isn't based on a book already. This follows their pattern, with 1 character on the cover and a non-revealing background that's non-specific on purpose. (Can't be a spoiler)
This was released on pre-order in late January 2020, because the movie date is Feb. 14, so that no one can 'beat the street date' and get it early to spoil the plot or use the book to skip the movie. The cover does have the updated design, and the removed product placement 'nike' off the shoes so it doesn't look as much like a screaming ad gimmick.
13 Inch Movie Sonic Plush with sounds Movie tie-in merchandise!
This is the 13 inch plush doll referenced in the Twitter Contest above. Talking plush and figures for Sonic have been done before, so something like this was sure to be on the merch menu.
The box says "Brings the movie to life with 10 sounds" You get 7 phrases when you squeeze him, but also 3 different sound effects when you shake him. So, that's 2 kinds of interactivity, which is nice/more quality going on. He comes in a 'chair box' with open front, as seems traditional/common to plush in the 2000s or so. But what's unique is...he's standing! Usually absolutely every character is always sitting in these.
The Nike shoes cash grab has been erased from the sneakers.
The fabric isn't fuzzy or soft, it is instead printed/smooth, so it can have the 'hairy cg texture' of the movie critter-Sonic. The ears are kind of...oddly crumpled? These are factory photos & they left them like that...but then look at the art on the box, that photo & also the movie CG isn't crumpled.
Also notice how they changed the doll's proportions to more closely resemble actual-Sonic, the body is MUCH smaller and follows modern-Sonic shape rather than the shape you see on the book cover above & even on the side of the box. It seems likely this will turn up in Target when it releases along side the actual movie in Feb.

Opinion Zone:
YES they're doing everything they can to minimize 'movie-ness' about the merchandise so it'll actually sell. Big-bean-body up there isn't attractively designed to the consumer-eye, so they're trying to push as much toward 'actual normal modern Sonic' as they can at every trun with this stuff. There's a reason Sonic classic/modern design is so damm iconic! You're not going to 'fix' him by winding him up in sports tape and giving ragged quills, or making him into a funky blue monkey. What's rotten is all these things proving their own point along-side the internet flame-out edit / redo.
Opinion 2: The standing up doll in the box is actually a really good way to pose something. Good idea.

Sonic Movie Mad Libs Here is Sonic The Hedgehog The Official Movie Mad Libs book.
Wow.
This thing...can make fun of itself.
That's...got it going on I guess. Squashing on the movie or its plot is certainly possible in this 'worlds greatest word game' book, where you fill in the blanks with wacky words and then read the whole thing back to create funny phrases.
This actually ISN'T Sonic's first mad-lib either! There's a funny book of Modern Mad Libs that you can still get today on Amazon, over on Gear Books. This particular one though, will release when the movie does to avoid spoilers. It will also sell on Amazon (price pending) after Feb 14 2020.
It is now time to (positive-verb) the restraint of me, for not creating a mad-lib right here that would dump on the (yucky food word) inspired Sonic Movie that probably smells like (noun).
Wierd Box Movie Sonic Spin Dash Toy Blue Troll Spindash Launcher Toy
Tie-in toys!
If a movie is popular enough, or if someone hopes it is, there's usually toys set up for it well ahead of time. As you know, toy manufacture takes quite a long time from concept to actually being able to buy it. So, when something's in early planning or not even close to done...the toys are being worked on.
This is the "Sonic Movie Spin Dash Sonic". It doesn't call itself a 'playset' because it kind of isn't. Rather, it's a rolling toy, launcher and target. You hold the gray handle, mount the blue ring on the launcher, then pull the yellow ripcord to send it spinning forward. The aim is to get it up the ramp and knock into the generic government airplane/drone/Robotnic gizmo thing in the gold ring and launch a bit into the air. (It's a ramp)
But look at the actual toy....it's still that "Hated Blue Hairy Gremlin" that got the internet so fired up they spent many millions changing it away. Sure, the box art is all updated to the more 'socially acceptible' version, but it was far too late to change the mold so...kids will be in for a surprise if they get this and inspect the figure. Price and retail location will be updated, this is expected to 'launch' (maybe literally) along side the movie in Feb. 2020.
Movie Baby Sonic Plush Want more money?
Then "Baby-Ize-It"! That seems to be the philosophy here, with "Baby Sonic Movie Plush". At some point in the movie there will be a flashback to 'baby-Sonic', and of course they're going to make it 'goo goo cute' for screen time just so that....here comes a baby doll for the kids. It has toeless ball shaped feet (kinda odd?) small eyes, blue strip down the dog like muzzle, and a sort of beige 'finger area' despite...
not having fingers? It's oddly dog-like from the side as well, and that strip of blue must have fallen out once it got older because that's not there in the final/'adult' or whatever you call the Sonic from the movie. Also note the lack of tail?
Remember:
It's CANNON that Sonic (and probably everyone else) has NO TOES. Tails has no toes, neither does Amy. Big doesn't either, and since he's a cat & so is Blaze, then probably she is also toe-less. Who knows if movie has toes, but this doll sure doesn't. How well this will do, will likely depend on the movie. It should appear in Target around the time of the movie.
Jim Carrey Parade Magazine Cover Ordinarily, this would go on "Magazine Covers", but it is movie-exclusive, so it goes here instead.
This is "Parade Magazine", which is really more of a leaflet-type item that is included in different brands of Sunday Newspapers in the USA. It has general 'celebrity content', like an interview or an article, plus ads, Q&A type column and maybe a recipe or two. In this case, it's a Jim Carrey interview due to the Sonic Movie supposed to be marking a bit of a comeback for him in a funny type role. The interview is mostly about him and not the movie, though. He mentions about how sometimes 'we all feel like Robotnick' going against the grain and just wanting to run things ourselves. There's no real movie dirt or really much Sonic content at all beyond like 'oh I wanted to do the role' type stuff.
Sega Heroes Phone Game Movie Tie-In
Phone games/tablet games etc. are known for being quick turn-arounds.
These agile-type games can be changed much more quickly with content than PC or consoles, so they can fast-reflect changes/ads and events. That's the case with the "Sega Heroes" game who's panels are seen here. This game mixes around all of Sega's famous property-type characters so that it tries for a wide appeal. Even if you don't like Sonic, you may want Jet Grind/Jet Set Radio or other properties seen here.
This gets on "Movie" because of the top tile, still grayed out due to time restriction of it only appearing when the movie releases.
Naturally, it would want to promote the movie in the game, so here we have Movie-Sonic running along and the possibility to Win Silver Shards to get people to play the movie theme portion.
Screencap by DragonStar Planet
Japan Baby Movie Keychain To promote the movie in Japan....it gets a keychain.
This is a little figural keychain of Baby Movie Sonic, still in the package on the promotional card. The date, 3.27 is the date it'll release there. (But why write "Fri." in English? Aren't the days of the week there called something else? Would it confuse people?) It has a beaded chain at the top, and looks like the copyrights on a blue plastic tab that hangs with it.
Why choose the odd flashback baby? Maybe because Japan is known for liking cute things, or possibly the combo of that AND "It's baby" so it NOT looking like Sonic, but rather a "Sonic-like-creature" is ok/more palatable than the adult-form thing in the movie. Photo and owned by
Movie Plush Dolls 2 Sizes With Tags More movie plushes have been discovered in March 2020.
Here are 2 different sizes of him and....it's almost basically modern Sonic with blue arms at this point?
For these plushes, they've either got the nose sewn up between the eyes to divide them, or the eyes may actually just be the normal mono-eye / cylopian thing that actual Sonic is supposed to have. The ears don't have the peach color inside...which looks like a genuine mistake because the movie-Sonic does have the ear color & so does other merchandise. The feet are small/the plain lace up shoes from the movie, & the gloves have the larger cuff/plus blue arms and center mouth with the much lowered eye top area. Maybe the fabric is furrier than usual but it's interesting to see these changes in the design making it into the merchandise like plush dolls (which have quite a manufacturing lead-time / you can't shift these last minute because of patterning issues) These were both claw machine prizes. Photo discovered by Keke B.
Gremlin in a Hat Movie Sonic Here are some props!
They're not movie merchandise, but they were part of the movie itself. These are hand made special effects props used in the movie. They were for scenes when he was faced away from the camera, and also used for the actors. This 'life size' doll would be placed in the scenes so the people would know what he looked like and have something to talk to and act with to make the job easier.
Here, you can see someone is having fun by putting a cowboy hat on him along with a red bath robe (look at those little monkey hands...) while the other photo has the doll prop being
Gremlin Ugly Prop Monkey Thing
put together / in process of being worked on. So, it is missing the hands, is propped on foam, and partially wrapped in plasticwrap. It is interesting to see behind the scenes. Photos discovered by GinyuForceFan DBZ
Build A Bear Baby Sonic Movie Plush
Build A Bear is for building more than just bears (and has been for quite some time)
So they're always looking for popular tie-ins to make plushes for. They've done Sonic before, and he turned out ok (seen on USA Plushes) because the store uses quite good quality fabric, nice embroidery, stuffing, and has extras like his ring, sound effects & other stuff. But then here's...this.
No doubt there's solid construction & it's super soft but it's...super odd? They're gimmicking off 'baby Sonic' because of the supposed cuite pie appeal that was supposed to transcend the gremlin-monkey design. Build a Bear is kind of taking it back to the bear-roots here because it looks like a teddy bear that's blue. The giant lower face, tiny ears, and mitten hands that are somehow flesh tone in one set of photos but then white in the other? Is it gloves or hands? Then the feet-bottoms are red which...they super probably weren't in the movie.
To further the dress-up-dolly appeal (that all their stuff has as a matter of course = upsells) you can buy for him movie logo branded tie sneakers, a PJs with Sonic & rings/logos print, a little tee shirt with a picture of regular movie Sonic on it, and, in the last photo the stuffed gold ring (re-used from the first doll they did--which is not a problem it is actually an opportunity to pick the ring up if you missed it the first time) It can't be said that effort wasn't applied to this, but it's up to if people thought the baby in the movie was cute whether or not this plush would be desirable.
Diamond Select Movie Sonic Display Statue Normally this would go on statues...
But, since it's supposed to be movie Sonic, it goes here. This is a display large size statue made by Diamond Select Collectibles. It was created for their use in displays at places like Toy Fair and other trade shows to attract attention. It has Sonic on top of an Eggman machine, with '3d electricity blue magic' crackling around his feet as he lands in a 3 point stance.
But look how non-movie it looks! It's almost just regular modern Sonic but with boring ugly shoes and blue arms. The 'movie look' is gone from this item almost totally as well. He doesn't even have movie ears or movie body shape or leg shape...or...it looks like he may even have 1 eye again? The other thing is that it has that hairy texture. IDW works on figures and toys so they DO know what they are doing, anything with this statue wasn't an accident of poor design or someone fumbling the ball.
Is the photo blurry? Yes it is. Why Diamond Select took a blurry photo of their own thing and then posted only that is...unknown. Still, this is neat to see, as are all big size displays with Sonic.